Its and It's

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Vivian Cook

The convention since the eighteenth century is that it’s is used as a short form of it is - It’s nice - and its is used for possession - its wings. Between 1600 and 1700 it’s was used for the possessive; some people continue to use both forms.

Greengrocers'       Odd apostrophes

 
In the event that you are entitled to a refund UKPS or it's Partners' shall only be liable to refund the Check & Send charge that you have paid. Passport Application

           An equivalent with that's.

 

Web sources

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