1967 Le Cheminant Catalogue Cover and inner leaf.
The following are pages scanned from the last remaining Le Cheminant Jewellers catalogue dated 1967 which was kindly loaned to me by the present owner, Mr Reade, who purchased the company from the previous owner Mr Betts in the 1970s. Mr Reade has given me permission to copy parts of the catalogue and display the images on the website and for this I am eternally grateful as it is truly does show some interesting facts that will become apparent as you read its pages. I particularly like the way in which Mr Betts circumnavigated the National Press Councils ruling on advertising a guarantee longer than 12 months, inner leaf of the catalogue.
