There are many benefits to creating a virtual model of something, which can be viewed from any angle and with different surface textures and lighting. It can even help iron out design issues in product prototypes for example And then there are the elements of a product or process that are internal and cannot be seen any other way. 3D modelling has become central to promoting products and processes in design, marketing and advertising, packaging, and even training.

Clients can even supply their own CAD data, from which a simplified cosmetically accurate version can be made, to create slick illustrations or animations for the above purposes.

Once a model is produced it can be re-used in several ways, or modified to reflect design changes, etc., and remains an asset of the client for future use.