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Everyone campaign for Everything Everywhere
To introduce the size and intent of Everything Everywhere, the company running Orange and T-Mobile in the UK, I worked with Stuart Jackson to create the 'everyone' campaign. Starting with copy by Stu, I selected a muted colour palette and created simple crisp illustrations to bring the lines to life in an iconic way. I set the illustrations behind type tilted at 5 degrees to give it pace and for emphasis on the main words. For posters and cubes I chose a spot UV gloss to go on each illustration to lift the colours and to contrast with the matte grey text - print production by Steve Kirkby at Charterhouse.
The Everyone creative was also used for all online work too, and in a film I art directed with Barny Macaulay at Any Which Way - script by Ian Hughes, music Washed Out. You can see it below.
Summer 2010.