That's because
he earns his living as a session singer.
And to date he's lent his larynx to musical
projects involving the likes of Sir Cliff Richard, former Free frontman Paul Rogers and
teeny heartthrobs Take That. Not bad for a bloke who's never had a singing lesson in his
life.
When he's not mixing it with the stars Steve,
who was born in Lincoln, keeps the bank balance healthy by doing vocals for radio and
television commercials - for instance, it is his dulcet tones you can hear on the latest
TV commercial for the Iceland supermarket chain.
The son of an RAF flyer, Steve had a nomadic
childhood before his family finally settled in Wilmslow, where he attended the local
grammar school and took to singing like a duck to water.
He would imitate his idols on the radio and
sing along to Beatles albums taken to the family home by neighbours and friends, and says:
"I have distinct recollections of racing my brother to the broom cupboard to pick up
a carpet beater to play air guitar to Jerry and the Pacemakers."
But his first taste of the music business
came as a teenage member of a long gone local rock band 'Monroe'. The group were on the
verge of breaking into the big time after securing a record deal with the Polydor label
but made just one album and a single before deciding to go their separate ways. For Steve,
however, his music career was only just beginning.
Jingles
A contact he'd met during his Monroe days put
him in touch with Alfasound, the recording studio behind numerous radio jingles and
commercials.
Steve soon made a name for himself in this
field, and one thing led to another, as they say.