When you buy a pint of milk you get a pint, it goes without saying. Weights and Measure help insure this. However when you buy a computer monitor you do not get the size it is sold as. Picture size is measured from corner to oppose corner (e.g. bottom left corner to top right corner). Try measuring your monitor. The monitor I am writing this on is only 12 and three quarter inches even though it a "14" inch monitor. This is typical, and to make matters worse, monitors are not even the same amount smaller than their "size" (i.e monitors with the same "size" are often different sizes in really). Reboot wants monitors to have to be the correct size, by law, when measured at the right X:Y size ratio.
A letter to the Advertising Standards Authority (ASA)
Their reply.
Second letter to the ASA
ASA's second reply, they sent two more letters which are identical except for the fact that they refer to Time Computer Systems Ltd and Tiny Computers Ltd.
ASA's third reply page 1 and page 2. They also sent two more letters whoses first pages are identical except for the fact that they refer to Time and Tiny. Here is page 2 of the Time letter and page 2 of the Tiny letter.
ASA's fourth reply page 1, page 2, page 3 and page 4.