With these articles we aim to cut through the jargon, encourage discussion and make marketing better!

Articles can be read as a .pdf from the links below. (Dowload Acrobat Reader for free here.) grasp ...

• Motivating people in the 21st Century (.pps 514KB)
• Thorny prices!: How pricing can unlock profits (145KB)
• Brand archaeology: Maximising grey brand value (506KB)
• A licence to thrill: A look into brand licensing (113KB)
• A licence to print money: Another look into brand licensing! (109KB)
• Tasty segmentation: How looking at customers differently creates opportunities (103KB)
• Innovation: Is it a risk? (113KB)
• Farmers marketing: Develop sales through farmers' markets (118KB)
• Ethical business making business sense: Suddenly everyone is doing it (106KB)
• The future for Yorkshire food (67KB)
• Marketing for small businesses (119KB)
• Entrepreneurship - outside & in (139KB)
• The growth challenge (128KB)
• Lean AND marketing (134KB)

We also have a constantly growing library of resources for you to use if you fancy dropping by!

Please contact us to find out more.