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Brill Biz
Business Diagnosis Guide

An authoritative manual for owners of businesses and business advisors.
Samples

STRATEGIC ISSUES
1. Does the business have a sensible mission statement that accurately describes its raison d'être?
2. Are employees at all levels aware of the broad aims or vision of the organisation?
3. Has the business drawn up a flexible business plan which sets out me business goals, targets and broad development needs and specifies how these are to be achieved?
4. Is this business plan understandable?
5. Does the business plan cover both the short term and long term future?
BUDGETS
1. Is an overall budget prepared?
2. Are the budgets realistic when compared with proposed actions to be taken: (i) In the next twelve months? (ii) In the medium term?
3. Are the budgets consistent with the long term objectives and strategic plan?
4. Does information about budget spend pass between individuals responsible for departments?
5. Do individuals responsible for departments liaise with each other about joint spends?
6. Do individuals responsible for department prepare their own budgets?
ORGANISATION
1. Does the business have sufficient qualified people at the right levels to perform the following functions: (i)Marketing (ii) Finance (iii) Production (goods or services) (iv) Technical development (v) Personnel and administration?
2. Do members of the Board possess appropriate background and skills to monitor their functions?
3. Is the financial function strongly represented on the Board?
PRODUCT RESEARCH & PLANNING
1. For each individual product, does the Company know: -
the prospect for market
sector growth
the sector profitability record
susceptibility to cover capacity
ratio of customers to producers
susceptibility to substitution by new products
other applications for the product / technology
competition in the sector

2. Does The Company know the market position of each of its products?
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