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Brill
Biz Business Diagnosis Guide
An authoritative manual for owners of businesses and business advisors.
STRATEGIC
ISSUES
1. Does the business have a sensible mission statement that accurately
describes its raison d'être?
2. Are employees at all levels aware of the broad aims or vision of
the organisation?
3. Has the business drawn up a flexible business plan which sets out
me business goals, targets and broad development needs and specifies
how these are to be achieved?
4. Is this business plan understandable?
5. Does the business plan cover both the short term and long term
future?
BUDGETS
1. Is an overall budget prepared?
2. Are the budgets realistic when compared with proposed actions to
be taken: (i) In the next twelve months? (ii) In the medium term?
3. Are the budgets consistent with the long term objectives and strategic
plan?
4. Does information about budget spend pass between individuals responsible
for departments?
5. Do individuals responsible for departments liaise with each other
about joint spends?
6. Do individuals responsible for department prepare their own budgets?
ORGANISATION
1. Does the business have sufficient qualified people at the right
levels to perform the following functions: (i)Marketing (ii) Finance
(iii) Production (goods or services) (iv) Technical development (v)
Personnel and administration?
2. Do members of the Board possess appropriate background and skills
to monitor their functions?
3. Is the financial function strongly represented on the Board?
PRODUCT RESEARCH
& PLANNING
1. For each individual product, does the Company know: -
the prospect for market
sector growth
the sector profitability record
susceptibility to cover capacity
ratio of customers to producers
susceptibility to substitution by new products
other applications for the product / technology
competition in the sector
2. Does The Company know the market position of each of its products?
Owner
Manager Development Centres Limited
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