Watches Home Page

Swatch Auto

Swatch possibly single handed saved the Swiss watch industry.  Faced with better quality, more reliable and cheaper watches from Japan the Swiss were slow to react and a lot of good makers went bust.  Swatch started producing good quality watches cheaply and efficiently and a brilliant marketing campaign put them into the forefront of peoples watch buying minds.

 

Here we have a completely sealed clear plastic cased automatic.  Note the unique strap attachment and the radial numerals on the dial.  This watch keeps almost perfect time well within a couple of seconds a day.