Claud Butler

It is unclear exactly when Claud started making bicycles. Some say it was in 1927 from his garden shed, but Claud was involved in the cycle trade and cycle racing before 1927. We do know that Claud opened his first shop, in Battersea London, in 1928 and calls 1953 his Silver Jubilee Year (cf 1953 Catalogue cover).

In 1932 he opened his head office at Herndon Rd, London, SW18 and Bill Gray joined the company. The All-Rounder "HM", Ultra Lite "HM", Super Club "HM", Supreme "HM", East Hill, EHC Track "HM" & Super Brampton Tandem were available in June 1932, and many other models to suit all riders, from 101 East Hill, Wandsworth SW18. Delivery is 10-14 days.

"Claud Butler Cycles & Tandems were used in the Olympic games which were held in America in 1932, and also used in the World Championships at Copenhagen 1931, Italy 1932, France 1933, Germany 1934 & Belgium 1935". (source 1936 Catalogue)

This advert dated 9 Nov 1934 mentions another shop,
at 34 Lee High Rd, Lewisham.
In 1935 one tandem offered was the
Super-Fast Tourer HM model
Advert 9 Nov 1934

Claud was soon a main cycle trade figure and had 5 branches, 4 in London, by Dec 1935.

Head Office & Works were now at Manor St, Clapham, London, SW4

101 East Hill, Wandsworth SW18 (SW London)
34 & 34a Lee High Rd, Lewisham, SE13 (SE London)
71 Grand Parade, Harringay N4 (N London)
241 High Street North, East Ham, E6 (E London)

Midlands Depot: 18 Greyfriar Gate, Nottingham

The 1936 range would have been showcased at Olympia in Dec 1935. Claud had Stand 26 with "CB Cads" Toni Merkens, Denis Horn & Ernie Chambers present. The Anglo Continental was hailed as "an entirely new design"

The 1936 Catalogue "...each machine being built entirely to the customers own specification". "CB machines are built of an improved High Manganese steel ...made in special CB gauges by the Reynolds Tube Company of Birmingham...it is a butted steel tubing... The 1936 Reynolds '531' tubing may be specified if desired or A&P Chrome Molybdenum. Frames built of Super Taper Tubes are an Extra 5/-.
Cycles
  • All-Rounder
  • De Luxe Tourer
  • Lady Lightweight
  • Miss Modern
  • Supreme
  • Anglo - Continental
  • Super Taper Tube
  • Silver Arrow
  • Ultra-Lite
  • Super-Velo R.R.
  • Road-Path
  • 'EHC' International Path
  • 'DSH' Championship Path
  • Silver Ace Tandem
  • Super Club (Shortbase) Tandem
  • Record Olympic Tandem
  • Super-Fast Tourer Tandem
  • Dual - Purpose Tandem
framesets must be ordered from CB direct
  • Silver Arrow
  • Super-Velo R.R.
  • Miss Modern
  • Lady Lightweight
  • All-Rounder
  • Anglo Continental
  • Road - Path
  • 'EHC' International Path
  • 'DSH' Championship Path
  • Tandem Frames

Tricycles

  • Record Tricycle
  • 3 Speed Tricycle
The EHC International Path & DSH Championship Path models were named after Ernie H. Chambers & Denis Sutton Horn respectively. Their full names could not be used due to their amateur status. Ernie became active in tack racing in 1924, by 1936 he had worked for CB for many years & supervised every Path Model during construction. He had ridden in World Championships and twice in the Olympics. By April 1938 he had left Claud and traded from 105 London Rd, Mitcham, Surrey. He offered the Olympic Path, Club & Continental models from his own catalogue.
During 1936 Claud patented the "Ultra-Shortbase" tandem (patent no 464,959), where the stoker's seat tube is curved to allow the rear wheel to come further forward. This design increases the weight carried by the rear wheel, the drive wheel, increasing the rear tyre's traction. This reduces the risk of wheel slip, particularly when climbing in the wet with riders out of the saddle. (1940 pic)
Page from 1940 Catalogue
In Jan 1937 they advertised the launch of the Tourist Anglais & a New Ultra-Lite model. The 1937 catalogue was available early Feb 37. It offered the New Continental Club & Tour D'Angleterre models, The Silver Arrow, Super-Club (Shortbase) Tandem & Ultra Shortbase Tandem were also offered in Feb 1937, as was a Polobike, Pace-Follower, Tricycle, Triplet and Unicycle. Delivery was 21-28 Days.
Late in 1937 Claud made his first prototype filet brazed (aka Low - Temperature Bronze Welded) lugless frame. Claud is considered one of the two UK pioneers of lugless filet brazing, the other being Harry Rensch. The late 1937 catalogue (1938 range) offered 22 models covering racing, touring, tandems and trikes. Cover of 1938 catalogue
A few more filet brazed frames were made through 1938 and displayed at some of Claud's London shops. In November 1938 Claud's first filet brazed model, the Massed Start was exhibited at the Earl's Court Show, for the 1939 range. Other new models for 1939 were the Super Arrow, the Tourist de Luxe and a very high spec Tourist Model, the Hyperlight Tourer, weighing under 21.5 lb. Earls Court Show 1938
The 1939 Range (c Mar 39)
  • Supreme Tourer
  • DSH Championship Path
  • International Path
  • International Road
  • Variable Gear Tricycle
  • Record Sprint Tricycle
  • Ultra Shortbase (1 or 3 spd) tandem
  • Ultra Shortbase DP tandem
  • Silver Ace tandem
  • Super Ace tandem
  • Ultra Club Tandem
  • Ultra Fast Tourer Tandem
  • Super Fast Tourer Tandem
  • Family Tandem (ladyback with sidecar!)
  • Ultra-Shortbase Tandem Sidecar
  • Polo Bike
  • Pace-Follower
  • Triplet (for 3 riders)
  • Unicycle
  • Super Arrow New
  • Anglo Continental
  • Anglo Continental "Sprint"
  • Silver Arrow
  • Tourist Anglaise
  • Tourist De Luxe New
  • Super-Velo RR
  • Tour D'Angleterre
  • All-Rounder
  • Miss Modern
  • Lady Lightweight
  • Hyperlight (under 20lb)
  • Hyperlight Tourer New (under 21.5lb)
  • Continental Classique
  • Mass-Start (welded frame) New
  • Road-Path
  • Continental Club

The 1940 Catalogue
  • International Path
  • International Road
  • Lady Lightweight
  • Miss Modern
  • Hyperlight Tourer
  • Hyperlight
  • Standard Tricycle
  • De Luxe Tricycle
  • Ultra Club (1 or 3 spd) tandem
  • Ultra Club 4 (4 spd) tandem
  • Ultra Club Shortbase (brazed) tandem
  • Ultra Club Sportif (welded) tandem
  • Family Tandem (ladyback with sidecar!)
  • Triplet (for 3 riders)
  • Unicycle
  • Tourist Anglaise
  • Tourist De Luxe
  • Super Velo
  • Anglo Continental
  • Mass Start (welded frame)
  • Super Arrow (1 spd)
  • Super Arrow A.M. (3 spd Sturmey)
  • Silver Arrow
  • Continental Club
  • Continental Classique
  • Sport Anglais

Bill Hurlow joined CB at Manor Street late in Sept 1940, but only stayed for a couple of months. "Works Manager was Fred Pratt (married to Claud's sister). Among those working on frames (ie not war work): Stuart Purves, Les Ephgrave, his twin brother Lou and WBH". (Bill Hurlow)

Claud as shown in 1940 catalogueClaud acquired the Saxon marque, in 1939 or early 1940's. He employed and trained many who later started-up on their own, like Les Ephgrave, Fred Dean, Bill Hurlow, George Stratton and Bill Philbrook. He financially assisted riders like Reg Harris and Eileen Sheridan.

"In 1943 a company was formed to operate retail shops" (Colin Matthews)

CB 1940's

This late 1940's catalogue, with 14 pages, offered 16 models, but of course WW2 had just ended.

In the 1930's through 1950's there were two UK makers of high quality bike tubes, Reynolds (mang-moly steel) and Accles & Pollock (chrome-moly).  Top quality builders could use either.  Claud Butler offered the option of Accles & Pollock "Kromo" steel in the 1950's at least.  Accles & Pollock later withdrew from this market.

1948 Catalogue
  • International Club model No 1 (lugless)
  • Lady's International model No2 (lugless)
  • Gent's Super Arrow No3 (lugless)
  • Lady's Super Arrow No4 (lugless)
  • Hyperlight model No 5
  • Lady Lightweight model No 6
  • Gent's Classique model No 7 (Export only)
  • Lady's Classique model No8 (Export only)
This brochure will have been produced late in 1947, when material shortages caused rationing. The Internetional Club text says the re-introduction of welding, by which they mean fillet brazing, saves 340g over a brazed up (lugged) bicycle. It was difficult to get lugs at this time. Claud, Holdsworth and many others made their own two plate fork crowns as they had difficulty sourcing crowns.
April 1948 the Avant Coureur was advertised, the first Claud sold as a bi-laminate. Claud had been bilaminating some frames since 1940, an Aug 1940 partial bi-lam is known, but he had not yet coined the term bi-lamination. Improved sleeves for 1949 were used on the Avant Coureur and Olympic Path framesets. These "axe head" sleeves were later adopted on the Allrounder model, which was a simple lugless frame in 1949. The Avant Coureur gets another sleeve design later. 1949 Avant Coureur   Sport Anglais bilam Sport Anglais
bi-lamination
1949 Catalogue
    Sprints:

  • International Path
  • World's Championship Sprint
  • Olympic Path
    Specialities:

  • Ranger Touring Tandem
  • Competition Record Track Tandem
  • Polobike
    Road:

  • Avant-Coureur
  • De Luxe Tourer
  • Sport Anglais
  • Closed Circuit
  • Miss Modern
  • Brevit Club
  • International Club
  • Continental Club
  • Lady Lightweight
  • Allrounder
  • Super Velo
  • Super Arrow
  • Supreme Tourer

This July 1949 "Sport Anglais" frameset, unearthed by restorer Peter Brown, has a bi-laminate sleeve layout which extend over the main tubes only.

In 1949 only the Sport Anglais models 4 & 5 and the De Luxe Tourer model 3, Mk 3 (which used the Sport Anglais frameset) had this arrangement.

Only one sleeve CB's own make, Continental rear ends
Note the CB 'Continental' ends and the 'Olympic' headbadge. Some 1949 models get a metal badge, others get a head decal.

Click pics to enlarge.
headtube Bottom Bracket Frame No 972465

1950 the Avant Coureur and Allrounder were offered (both bi-laminate construction). The Earls Court Cycle Show, early Nov 1950 showcased the 12 basic models of the 1951 range. One was a fillet brazed tandem and 11 'singles'. Of the singles 4 were bi-lams, 4 were lugless, 3 were lugged.

1951 the Olympic Sprint track featured the De Luxe Spearpoint bi-lam sleeves. Holdsworth later re-used the name Olympic on road and road-path models, but not the name 'Olympic Sprint'.

1951

    Road:

  • Super Arrow Ladies or Gents
  • Super Velo Ladies or Gents
  • New Allrounder
  • International Club
  • Continental Classique
  • Lady Lightweight
  • Avant-Coureur Spécial *New*
  • Massed Start *New version*
    Sprints:

  • Road/Track (Fillet brazed)
  • Olympic Sprint (Bi-laminated)
  • World's Championship Sprint (Lugged)
    Specialities:

  • Ultra-Shortbase DP Tandem
  • Unicycles, Polobikes, Pace-Followers
  • Triplets, Quads & Penta's.

1952

    Road:

  • Super Arrow Ladies or Gents
  • Super Velo Ladies or Gents
  • New Allrounder
  • Universal Club
  • International Club
  • Lady Lightweight
  • Avant-Coureur Spécial *New*
  • Massed Start *New version*
    Sprints:

  • Road/Track (Fillet brazed)
  • Olympic Sprint (Bi-laminated)
  • World's Championship Sprint (Lugged)
    Specialities:

  • Ultra-Shortbase DP Tandem
  • Unicycles, Polobikes, Pace-Followers
  • Triplets, Quads & Penta's.
1953 the Jubilee was offered, launched to celebrate Clauds 25th year since opening his first shop. It is a 531 plain gauge tourer. The Jubilee 6 has a double chainset and Benelux gears. The Jubilee Special & Valiant T59 were offered, sometime 1953-55.
  • Single Speed £ 21. 5. 1d
  • 3 Speed £ 23. 15. 11d
  • Jubilee 6 £ 27.19.6
1953 Catalogue Frameset Cycles
  • Coronation
  • Jubilee
  • New Allrounder
  • International Club
  • Universal Club
  • A/C 53
  • Massed Start
  • Road Track
  • Olympic Sprint
  • World's Champ. Sprint
  • Saxon TT
  • Ultra Shortbase DP Tandem DD
  • Ultra Shortbase DP Tandem CB
  • Ladies Sport of any above
  • Lady Lightweight of any above
  • £  7.17.6
  • £  9.  7.6
  • £11.11.0
  • £12.12.0
  • £12.15.0
  • £14.17.6
  • £16.16.0
  • £12.17.6
  • £15.02.6
  • £16.16.0
  • £12.17.6
  • £30.06.9
  • £31.17.11
  • No Extra
  • + £1.02.6
single or 3 Spd
single or 3 Spd
single or 3 Spd
single or 3 Spd
single or 3 Spd
single or 3 Spd
to cust. spec
£30.07.9
£43.05.2
£45.06.6
single or 3Spd
single or 3Spd
single or 3Spd
1954 Catalogue Frameset Cycles
  • Coronation
  • Jubilee
  • New Allrounder
  • International Club
  • Competitor
  • Avant Coureur Special
  • Massed Start
  • Road Track
  • Olympic Sprint
  • World's Champ. Sprint
  • Saxon TT
  • Ultra Shortbase DP Tandem DD
  • Ultra Shortbase DP Tandem CB
  • Ladies Sport of any above
  • Lady Lightweight of any above
  • £  7.17.6
  • £  9.  7.6
  • £11.11.0
  • £12.12.0
  • £12.15.0
  • £14.17.6
  • £15.15.0
  • £12.17.6
  • £15.02.6
  • £16.16.0
  • £12.17.6
  • £30.06.9
  • £31.17.11
  • No Extra
  • +£1.02.6
single or 3 Spd
single or 3 Spd
single or 3 Spd
single or 3 Spd
10 Spd
single or 3 Spd
to cust. spec
£28.19.8
£41.04.3
£43.03.8
single or 3Spd
single or 3Spd
single or 3Spd

Nov 1955 Catalogue Frameset Cycles
  • Buccaneer
  • Cavalier
  • Aspirant
  • International Club
  • Tour of Britain
  • Ambassador
  • Avant Coureur
  • De Luxe
  • International Sprint
  • World's Champ. Sprint
  • Olympic Sprint
  • Saxon TT
  • Ultra Shortbase DP Tandem DD
  • Ultra Shortbase DP Tandem CB
  • Ladies Sport of any above
  • Lady Lightweight of any above
  • £  8.  8.0
  • £  9.  5.0
  • £10.10.0
  • £12.10.0
  • £12.12.0
  • £12.15.0
  • £14.17.6
  • £16.16.0
  • £13.2.6
  • £13.7.6
  • £15.10.0
  • £13.19.6
  • £25.10.0
  • £27.16.6
  • +£1.10.0
  • +£1.10.0
3,4,8 & 10 Spd
3,4,8 & 10 Spd
4,5,8 & 10 Spd
4 Spd
10 Spd
4 Spd
4 Spd




4Spd
3Spd
3Spd

The end of the Original Claud Butler

Although Petrol rationing had ended on 26 May 1950 the petrol was low quality. The improvement in quality, after the opening of the huge new refineries in Cheshire and at Fawley, Southampton (official opening 14 Sep 1951), seriously hit bicycle sales. Bill Hurlow says things were so slow at Holdsworth at the end of 1951 that they used to wait for the mail to be opened to see if they had any frames to build that day. The situation re-stabilised, but in July 1956 president Nasser of Egypt nationalised the Suez canal, hitting fuel supplies to the UK and all British industry. This time, the petrol shortage was bad for bike sales. Despite the fact that Claud Butler cycles were held in very high regard, the company, already in financial straits, went into receivership in Oct 1956. Clauds drinking will not have helped.

"...in 1956 he owed in excess of £15000 to Customs & Excise for Purchase Tax, which he was unable to pay, and in October of that year the receivers were called in. The senior official receiver WF Creswell put the debts at around £70,000 with assetts only amounting to £12,000 to £13,000". (Colin Matthews)

Adam Hill (Clarion Cycle Works, Padiham) of Hill and Hill Special fame, heard of Clauds plight and went to London late in 1956 to negotiate the purchase of the Claud Butler and Saxon names. However, petrol rationing was introduced in Dec 1956, much of British industry (including Holdsworth) was reduced to a four day week. During the long process Hill Cycles ran into financial difficulties and the deal, with terms agreed, was never finalised.

Chartered Accountant KR Corke of London had been appointed as trustee and on 11 Mar 1957 Clauds machinery and plant were sold by auction from Clapham Manor St. The auctioneer was Edward Symmons & Partners of 4 Albany Courtyard, Piccadilly W1. The tools and goodwill were sold to Adam Hill. (Colin Matthews)

Petrol rationing ended on 14 May 1957, but the 4 day week continued and Hill Cycles ran into difficulties.

"In July 1958 the Holdsworth Co Ltd Lullington Rd, Anerly, London SE20 bought three registered Claud Butler trade marks" (Colin Matthews):

  • No. 654268 'CB and link design Headbadge'
  • No. 579689 'CB monogram and device'
  • No. 612055 'Claud Butler signature'

This  was a very good move, back on a five day week, they struggled to keep pace with demand. People particularly valued the Claud Butler name on a bike, even non cyclists thought a Claud Butler was something extra special.

Claud's attempts to re-start

Clauds first restart attempt was assisted by Evelyn Hamilton, with whom there were rumours of a long term affair. Evelyn had a bike shop in Streatham, S. London and had sold her own badged frames into the early 1950s. The new Claud's bore a script Hamilton Butler Down Tube decal, but the name Claud Butler appeared on the Headtube decal. This lead to problems with Holdsworth who had bought the Claud Butler name. Claud also had poor credit worthiness, so this endeavour failed quickly.

Claud announced his re-start as "The New Claud" in March 1960 although there is evidence he had re-started in Aug 1959. His Raleigh dealership listed in Spring 1960 says CLAUD BUTLER Ltd. 34 St. John's Hill, Clapham Junction, London SW11.

There were three framesets produced personally by Claud, the Paris-Roubaix, XV111 Olympiad and the Regency-Continental. All were supplied with alloy seatpin and carried "The New Claud", "Claud Butler London England", and laurel wreath with Olympic rings transfers. Adverts for these "CB Himself Frames" are in early 1960 editions of Cycling.

Pride & Clarke 158 Stockwell Road, London, S.W.9 had the exclusive agency for these frames, but the venture was very short lived due to the legalities of who owned the name. Claud was adamant that he could use it because the receivers only sold three registered Claud Butler trade marks (as above) to Holdsworthy. Claud used block lettering because they had bought the Claud Butler signature.

It seems he was wrong. Holdsworth soon started using the CB block lettering on some models and in 1963 a new model, the Velo Capital had a new D/T decal "Claud Butler London England". This decal was used on a 1964 and 1965 model, then dropped.

In 1968 he tried to make a comeback with Keith Mernickle, trading as C&K Cycles (Claud & Keith), but his health was failing, the venture didn't last long and few were ever produced.

After a long illness Claud Butler died on 2 Nov 1978, in a London hospital.


Claud Butler (by Holdsworth)

The Holdsworth Company Ltd bought 3 registered Claud Butler trade marks in July 1958.

1959 Range
    Framesets:
  • Challenge £ 8 19 6
  • Cordon Bleu £ 13 13 0
    Road-Path:
  • Olympic £10 5 0
    Complete Cycles:

  • Coureur 5 spd £ 24 19 8
  • Challenge 1, 5 or 10 Spd
  • European 5spd £ 36 18 10
  • European 10spd £ 36 19 6

Clauds by Holdsworth sold well. The top-end Claud Butlers were usually Holdsworth clones, just in another colour scheme and badged differently. For example, when the new top of the range Holdsworth Mistral was launched for 1963, so was it's clone, the Claud Butler Torino. However the Claud range was extended downwards to include many budget, plain gauge tubed, models. For a cyclist to be able to buy a brand new Claud Butler at these prices would be irresistable. According to my calculations, most of Holdsworthy output after 1958 was badged Claud Butler not Holdsworth, current evidence suggests a 3:1 ratio right through the 60's and 70's. The CB marque was thus subordinated to the Holdsworth marque, though the ranges still overlaped.

1961 Coureur1961 the Coureur 5 spd cycle, using Nervex lugs, was offered in six colour combinations, with either Benelux Mk 7 gear or Campag Gransport.

1961 Range
    Framesets:
  • Challenge £ 8 19 6
  • Cordon Bleu £ 12 12 0
    Road-Path:
  • Olympic £10 5 0
    Complete Cycles:

  • Coureur 5 spd £ 24 9 8
  • Super Coureur £ 26 19 4
  • Challenge 1, 5 or 10 Spd
  • European 5spd £ 35 16 9
  • European 10spd £ 38 15 6
1962 Range
    Framesets:
  • Coureur £ 7 12 6
  • Challenge £ 8 19 6
  • Cordon Bleu £ 12 12 0
    Road-Path:
  • Olympic £10 5 0
    Complete Cycles:

  • Coureur 5 spd £ 24 19 8
  • Super Coureur £ 27 8 6
  • Challenge 1, 5 or 10 Spd
  • Classique 5 spd £ 31 5 4 *New*
  • European 5spd £ 36 8 8
  • European 10spd £ 39 17 7

During 1962 Holdsworthy went all Italian and started to import Prugnat lugs which appear in the 1963 range (presumably launched at Olympia, Nov 1962). The Grubb range went all Italian in 1964, even to the extent of a new Grubb headbadge, with the Italian and chequered flags crossed.

The Torino frameset is the Claud Butler version of Holdsworth's "top of the range" Mistral. It has 531 butted tubes, spearpoint Italian lugs (Prugnat "I" type) with fully wrapover 5/8 inch seatstays, Campag ends and TDC Italia headset, in a choice of finishes at £13-19-6d. The Velo Capital is a new model, sporting a new seat-crest decal incorporating Olympic rings and a new "Claud Butler of London" down tube decal.

1963 Catalogue
    Framesets:
  • Coureur £ 7 12 6
  • Challenge £ 8 19 6
  • Cordon Bleu £ 12 12 0
  • Torino £ 13 19 6
    Road-Path:
  • Olympic £ 10 5 0
    Complete Cycles:

  • Coureur £ 25 6 3
  • Super Coureur £ 28 7 6
  • Velo Capital £ 28 19 8 *New*
  • Classique £ 31 3 6
  • European 5spd £ 36 5 0
  • European 10spd £ 39 14 10

1964 The Coureur is club entry level with Benelux P2 derailleur, the Mk 1 has GB Sport side pulls while the Mk2 gets GB 66 or Weinman 999 centre-pulls. The Super Coureur has a Campag Gran Sport derailleur (generally, when Holdsworthy add 'Super' to a Claud name it denotes a higher quality derailleur). The Velo Capital has a Campag Sportsman derailleur and only available in a copper lustre finish with contrasts. The European series is 72 deg parallel in any colour to choice. It has a good spec. Campy (Gran Sport) gears and hubs, Fiamme HP's, Mafac brakes, a Brooks saddle and is available in 5 or 10 speed.

1964 Catalogue
    Framesets:
  • Coureur £ 7 17 6
  • Challenge £ 8 19 6
  • Cordon Bleu £ 12 12 0
  • Torino £ 13 19 6
    Road-Path:
  • Olympic £ 10 5 0
    Complete Cycles:

  • Coureur Mk1 £ 25 14 6
  • Coureur Mk2 £ 26 14 0
  • Super Coureur £ 28 14 6
  • Velo Capital £ 29 19 6
  • Classique £ 31 17 6
  • European 5spd £ 36 19 6
  • European 10spd £ 40 17 6

1965 The new Super European model has Campy Record gears, Williams LC 1200 chainset, Fiamme sprints with Canetti "Super Strada" tubs. 5 speed and 10 spd.

    Framesets:

  • Coureur £ 7 17 6
  • Challenge £ 8 19 6
  • Cordon Bleu £ 12 12 0
  • Torino £ 13 19 6
    Track:

  • Olympic £ 10 10 0
    Complete Cycles:

  • Coureur Mk1 £ 26 12 6
  • Coureur Mk2 £ 27 13 0
  • Super Coureur £ 29 14 0
  • Velo Valentino £ 30 14 6
  • Classique £ 32 15 6
  • European 5spd £ 37 18 0
  • European 10spd £ 41 18 0
  • Super European 5spd £ 40 19 6
  • Super European 10spd £ 45 12 9

1966   Catalogue Spectra and Electron are new models.

    Framesets:

  • Spectra 7 19 6 *New*
  • Electron 7 19 6 *New*
  • Super Coureur £ 7 19 6
  • Challenge £ 8 19 6
  • Cordon Bleu £ 12 12 0
  • Torino £ 13 19 6
    Road-Path:
  • Olympic £ 10 10 0
    Complete Cycles:

  • Spectra £ 25 19 6 *New*
  • Electron Super 5 £ 27 15 6 *New*
  • Super Coureur £ 29 19 6
  • Velo Valentino £ 30 17 0
  • Classique £ 32 19 6
  • European 5spd £ 37 19 6
  • European 10spd £ 41 19 6
  • Super European 5spd £ 40 19 6
  • Super European 10spd £ 45 19 6

1967 Catalogue The Velo Valentino is replaced by the Sapphire, a model which only ran for the one year. A road version of the Olympic frameset appears and the Cordon Bleu gets Campy ends as an optional extra.

    Framesets:

  • Spectra 8 10 0
  • Electron 8 10 0
  • Super Coureur £ 8 10 0
  • Olympic (Road) £ 8 19 6 *New*
  • Cordon Bleu £ 13 15 0
  • Cordon Bleu £ 14 15 0 Campag ends
  • Torino £ 14 19 6
    Road-Sprint:
  • Olympic £ 10 10 0
    Complete Cycles:

  • Spectra £ 26 19 6
  • Electron Super 5 £ 28 19 6
  • Super Coureur £ 30 19 6
  • Sapphire £ 32 10 0 *NEW*
  • Classique £ 33 19 6
  • European 5spd £ 39 19 6
  • European 10spd £ 42 19 6
  • Super European 5spd £ 42 19 6
  • Super European 10spd £ 46 19 6

In 1968 the Corridore was launched in 531 tubing throughout. It used the Campag "Valentino Extra" derailleur, which was just out that year.

1968 Catalogue frameset cycle 5spd 10spd
  • Spectra
  • Electron Super 5
  • Corridore *New*
  • Super Coureur
  • Olympic Road
  • Olympic Road-Sprint
  • Competitor *New*
  • Classique
  • European
  • Super European
  • Cordon Bleu
  • Cordon Bleu Campag ends
  • Torino
  • £ 9 10 0
  • £ 9 10 0
  •  
  • £ 9 10 0
  • £10 19 6
  • £11 15 0
  •  
  •  
  •  
  •  
  • £15 10 0
  • £16 15 0
  • £16 19 6
  • £30 19 6
  • £31 19 6
  • £35 15 0
  • £35 19 6
  •  
  •  
  • £36 19 6
  • £38 15 0
  • £46 10 0
  • £47 19 6
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  • £49 19 6
  • £52 19 6
  •  
  •  
  •  

1969 The Claud Butler Tipo Strada was launched.

1970 The Claud Butler Gran Sport was launched, featuring the Campag Gran Sport derailleur. Three Tipo Strada variants were in the catalogue, as was the Olympic Road frame.

1971 The Velox '71' tourer was launched, in 531 plain gauge tubing and featuring the new Campagnolo Velox derailleur. The Torino and Super Torino are clones of the Holdsworth Mistral and Super Mistral.

1971 Catalogue 1972 Catalogue
  • Electron Super Five
  • Gran Sport
  • Velox '71' *New*
  • Tipo Strada
  • Tipo Strada Record
  • Tipo Strada Super Record
  • Olympic Road (frame only)
  • Olympic Road-Track (frame only)
  • Torino
  • Super Torino
  • International Track (frame only)
  • Electron Super Five
  • Gran Sport
  • Velox 'S'
  • Tipo Strada
  • Tipo Strada Record
  • Tipo Strada Super Record
  • Olympic Road (frame only)
  • Olympic Road-Track (frame only)
  • Torino
  • Super Torino
  • International Track (frame only)
c. July 1976 Cycles Aids 1976, Claud butler Cycles Framesets Aids 1976, Claud Butler framesets
  • Electron 5 & 10
  • Gransport 5 & 10
  • Velox 'S' 5 & 10
  • Torino 5 & 10
  • Electron
  • Olympic
  • International Track
  • Torino
Late 1976 or early 1977 Catalogue
    Cycles

  • Cresta
  • Cavalier *New*
  • Velox
  • Competitor
  • Colstar

    Framesets

  • Colstar

Above link is to Mark Bulgier's invaluable bicycle catalogue website.

Only the Velox remains from the mid 1976 range. The Cresta, Competitor & Colstar will have been launched some time after July 1976. The Colstar ('Holdsworth Special' racer clone) replaces the Torino ('Holdsworth Mistral' tourer clone) at the top of the range. The Cavalier was re-introduced later in 76 or early 77. It had a very short run and appears to be a Holdsworth Equipe, but with a straight brake bridge.

Late 1977 Catalogue
    Cycles

  • Cresta
  • Majestic
  • Jubilee
  • Competitor
  • Colstar
    Framesets

  • Speedway
  • Cassino
  • Colstar
The Majestic and Jubilee will have been launched earlier in 1977, to mark the Queen's Silver Jubilee. The Jubilee day was 6 Feb 1977 but celebrations ran right through June at least. The Speedway has track ends with eyelets and Reynolds 531 straight forks. The rest have 531 plain gauge tubes & 531 butted fork blades, bar the Colstar which is 531 butted throughout. In two years the Claud Butler range has completely changed.

1979 the Majestic 10spd was offered at £170. The Olympic offered too. Tandems are not shown in the product catalogues, but they were certainly made into the 80's. The Majestic Two is thought to be from this era.

1980 the Cresta 10sp was offered at £144 July and £149.50 Oct. The Majestic 10spd was £185 in July, £190 in Oct.

The 1981 range, frameset alone in blue :

Claud Butler Holdsworth equivalent
Cresta       5 speed £149.50 £69.50 Mystique  5 spd £149.50
             or 10 speed £159.50                   10 spd  £159.50
Claudette (Ladies) 5 speed £156.95    
Coureur £184.95    
Majestic, Majestique(Ladies) £194.95    
Cassino (frame only) £84.50    
Sovereign & Sovereign Lady £249    
Italia £249 £94.50 Elan £249 £94.50
Colstar £395 £125 Special £395 £125
Click on picture for full spec. of 1981 models and framesets. 1981 Claud Butler range    

1982 or 1983 the Dalesman and Ladydale were launched. These were the new CB versions of the Holdsworth Mistral and Ladies Mistral, but with a slightly lower kit spec. There was also a Super Dalesman at some point. The Dalesman "was voted 'Bicycle of The Year' in the 1983 International Cycling Guide" (Jan 1984 catalogue).

Jan 1984 Range:
Tandems re-introduced to Claud Butler range.
Majestic sales have outstripped all previous Claud Butler models.
    Tandems:

  • Majestic Two
  • De Luxe
    Complete Cycles:

  • Sierra (531 plain gauge throughout)
  • Majestic (531 PG tubes, 531 butted forks)
  • Majestique (Ladies mixte Majestic)
  • Panache (531 butted throughout)
  • Brevet (531 butted throughout, for Audax)
  • Dalesman (531 butted throughout)
  • Ladydale (Ladies mixte Dalesman)

Late 1985, Marlboro bought over Holdsworth, and therefore the Claud Butler name.  The Claud Butler Corsa (budget model) was launched in 1986 to mark the occasion.

1986 Range (I think):
    Tandem:

  • Majestic Two
    Mountain Bike:

  • Canyon
    Cycles:

  • Corsa *New*
  • Sierra
  • Majestic
  • Majestique (Ladies mixte Majestic)
  • Elan
  • Mistral
  • Lady Mistral
  • Dalesman
  • Ladydale (Ladies mixte Dalesman)
  • Super Dalesman

Falcon - Claud Butlers

Falcon Cycles Ltd (an Elswick PLC Company) bought the Holdsworth and Claud Butler names in Feb 1987 (see David Cross's letter to Sheldon) and the brands were volume produced.  The Holdsworth and Claud Butler names were reserved for their higher quality cycles (£400+), the Claud Butler name was used for "tourers" (neglecting the MTB side of things). Casket PLC (Townsend) bought the bicycle part of the business in Dec 1991.

The range, taken from the Falcon Apr 1991 and APR 1992 order forms, was:

Year Model Colours Frame Sizes
1991 Classic 330 Midnight Blue 21.5", 23", 24.5"
  Classic 331 (Ladies?) Midnight Blue 19", 21"
  Regent 332 Cathedral Burgundy 21.5", 23", 24.5"
  Dalesman 333 Antique Bronze 21.5", 23", 24.5"
1992 Classic 635 12spd Pearlescent Plum 21", 23", 24"
  Classic 636 12sp (Ladies) Pearlescent Plum 21"
  Regent 637 21spd Burgundy 21", 23", 24"
  Dalesman 638 21spd Racing Green 21", 23", 24"

Link to Cycles de Oro for more on Claud Butler