Market Research & Consultancy Services For The Global Office Products Industry

Home

About Us

Published Reports

Contact Us

Links

Published Reports

In addition to our bespoke commissioned OP research and consultancy work,  MWA also produces and publishes ‘off the shelf’ reports on the global OP industry, details of which are given below.

Introduction

An Introduction To The Indian OP Market

Published July 2009

India - the world’s largest democracy, with 34,000 years of history and a dazzling, diverse culture —is changing fast.

 

With its population, employment and GDP booming—even during the current economic downturn— India provides a liberal, attractive and investor-friendly investment climate.

 

Rising urbanisation, per capita incomes and service-based employment have also boosted India’s nascent office products (OP) market and brought it to the attention of global OP brands and resellers, not just as a source of product, but as a large and rapidly-growing user market.  The opportunities seem to be almost limitless.

Home | About Us | Contact Us | Published Reports | Links

But with the market changing so rapidly, with thousands of manufacturers already in situ, and with a vast ’unorganised’ localised distribution network in place and still accounting for c90% of all OP distribution, where should Western OP companies start in order to benefit from this unique opportunity?

 

An Introduction To The Indian OP Market is designed to be an affordable range-finding introductory guide to this dynamic market for Western OP vendors and distributors, detailing:

 

· Market value, market drivers & growth prospects

· OP end-user behaviour

· OP distribution channels & trends

· Identities & profiles of key distributors

· Market demand trends in, and the identities of key manufacturers of:

· Envelopes

· Books & pads

· Cut office paper

· Writing instruments

· Filing supplies

· Profiles of 44 key product manufacturers

 

This 60 page resource book, researched by MWA and published in association with professional services firm OP Resource, was compiled from interviews with major Indian manufacturers and distributors, as well as from discussions with Western OP producers with practical experience of successfully entering the Indian OP industry.  As such it provides the perfect balance of informed local industry knowledge, and first hand Western supplier experience, of this dynamic market.

 

Available now, and priced at only US$950, €690 or £590, An Introduction To The Indian OP Market is the ideal resource book for western companies contemplating entry into this fast-moving—and enormous—user market. 

 

This small investment in key market data could save your organisation a great deal! 

 

For further details of the report—and an Order Form— click here..

Martin Wilde Associates Ltd