The nightmare client…
a cautionary tale.

I am, these days, a strong advocate of the need for an internet presence when advising commercial clients.

But there has always been one organisation I could never quite satisfy. One nightmare customer whose requirements would repeatedly ‘double six’ me. Whatever I wrote was wrong. Try as I might, I never could achieve the desired ‘tone of voice’. I never did correctly encapsulate this client’s business ethos. And never could I get my invoice paid…

Eventually, fed up with banging my head against a brick wall, I decided that it might be nice to stop. In reluctant capitulation, I advised the troublesome client that an internet presence really wasn’t his answer.

Which is precisely why – until now – this website never existed...

Why was it so hard? Well, for a start, I couldn’t describe what I do simply as copywriting (which many people assume relates essentially to advertising). I invariably find myself acting as a sort of ‘words consultant’ for anything written or spoken – anything to do with communication in the widest sense. I’ve been a voice-over artist for many years, too. Try coming up with something snappy to cover all that. I couldn’t.

Anyway I did, eventually, decide that it was time to bite the bullet and join the 21st Century. So this is my website, right or wrong… and you’re most welcome to it!