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Introduction
Contact
Career overview
Cranfield University
Independent_Consultant
Cathay Pacific Airways
British Airways
Expert Systems et al

Courses (days)
Business Statistics (5)
Intermediate Stat's (3)
Advanced Stat's (2)
Operations Research (5)
Revenue Mgt (2)
Team Building (1)

British Airways, London

Apr 92 – Aug 93: Yield Mgt Research Manager, reporting to GM Marketing Systems
Recalled to a revenue management role in BA’s tactical marketing field to lead a team of 15 operational research (OR) analysts charged with designing the next generation COBRA (Capacity Optimisation Brings Revenue Advantage) system for BA. This new revenue management system was to forecast passenger demand and optimise the allocation of seats to fare subclasses as before but on a network wide basis rather than on a flight by flight basis as was previously the case. Led the development of origin and destination control solutions at BA and the development of the conceptual design study for the new COBRA system while continuing to provide ongoing OR support and training for BA’s existing revenue management department.

Oct 90 – Apr 92: Senior IT Education Consultant, reporting to GM Information Management Strategy
Responsible for internal business consulting on a wide range of strategic information management (IM) issues, including IM three-year plan, IM planning / project portfolio prioritisation, IM infrastructure and architecture standards, IM “reorientation” programme (restructuring IM Department to make it more business focussed), and IM’s communication and education programmes (including helping to develop and deliver “Catalyst” a range of internal IM courses and seminars for both IM management and end user management). During this period he was also seconded to the finance department for a six month period to lead a team of six finance managers conducting an Activity Value Analysis (AVA) for BA’s Management Accounting department – part of an airline-wide AVA which resulted in saving the company over £100M pa in cost reductions and 4,500 people (nearly 10% of the workforce) in staff reductions. Louis also graduated from BA’s Senior Management Academy with an MBA.

Jan 89 – Oct 90: Senior Manager Artificial Intelligence, reporting to GM Operational Research
Promoted to senior manager grade. Responsible for the development and implementation of 24 expert systems while leading a team of 4 project managers and 15 knowledge engineers. Most application areas continued to be in the tactical marketing / revenue management field, though operations control and finance systems were also developed. Continued to deliver internal IT training courses on artificial intelligence (AI) techniques. Was selected for BA’s Senior Management Academy (company sponsored, 3 year, part-time MBA programme).

Sep 87 – Jan 89: Project Manager Marketing Tactics, reporting to Snr Mgr Marketing Decision Support
Appointed by BA to develop BA’s own in-house AI expertise through developing and delivering an internal IT training programme on the subject. Also given responsibility for tactical marketing decision support projects – an area where the application of AI techniques was thought to have potential. Led a team of 10 operational research analysts / knowledge engineers providing management science support for a variety of tactical marketing functions – principally yield management and tactical pricing. This involved a mixture of taking over already established projects and initiating new ones. Most significantly, this work entailed a major contribution to the initial design of BA’s COBRA project which got Louis started in the field of airline  Revenue Management.