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You simply can't create outstanding ideas without doing your homework. You need to know what's happening in the areas in which you're operating. Equally, it's often necessary to know what others are up to.

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Barnardo's, Datapost,
Debenhams,
Dell Computers,
Dixon's, Dunhill, Ericsson, Equitable Life, Financial Times,
Ford, Freeserve,
Glaxo Wellcome,
GUS Catalogues,

Hallmark Cards,
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