Scientific Advertising
by Claude Hopkins

Why are we offering you Claude Hopkins' Scientific Advertising? It's a good question and here's the answer. Everybody who is anybody in marketing and advertising has heard of, read or been influenced by something that Claude Hopkins wrote and discovered. Above all others, he is the father of the entire industry. A great deal of what we have learnt, seen or heard from others has its roots in what this gritty genius empirically discovered for none of it was uncovered by accident.

As the direct mail specialists know, he tested, tested and tested again and again until he found the answers that worked, on the particular occasion, at that particular time.

Remember, in this industry there are no absolutes and there is no one, absolutely no one, who has all of the answers. So, please, go ahead and be our guest. Treat yourself to this fascinating treatise on what marketing is and what it can do and how you should set about trying to do it. And if at the end of your read, you haven't got the answers, then call us because we probably have.

So who is Claude Hopkins?

"To my mind, Claude Hopkins was the only genius the advertising business has produced."
Drayton Bird

"In the 1900s his employer was paying him $168.000 (plus bonus)*. That was in the days when you paid no tax." (*The equivalent of £3 million in today's money.)
Drayton Bird

"In its day, Hopkins' agency was the largest in he world. He wrote a short book about his theories of advertising entitled "Scientific Advertising". It is still the best book ever written on the subject, as well as being the most brief."
Drayton Bird

"People never buy from clowns."
Claude Hopkins

"Nobody should be allowed to have anything to do with advertising until they have read this book (Scientific Advertising) seven times. It changed the course of my life." David Ogilvy

Can we help you ? Contact us and find out.

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AA Insurance,
Air Canada,
American Express,
Ariston, Barclaycard,
British Medical
Association, BT,
BSkyB, CARE, Castrol, Cellnet,
Chrysler Jeep,
Coca Cola Schweppes,
Coopers & Lybrand,
Barnardo's, Datapost,
Debenhams,
Dell Computers,
Dixon's, Dunhill, Ericsson, Equitable Life, Financial Times, Ford, Freeserve,
Glaxo Wellcome,
GUS Catalogues,

Hallmark Cards,
Hamlet, Hill Samuel,
Hewlett-Packard,
HFC Bank, Hitachi,
Honda Motor Europe,
Hyundai, IBM, ICL,
Intel, IPD, Kawasaki, Knight Frank, Kodak,
Legal & General,
Lloyds Bank, Lexus,
Majestic Wines,
Mars Electronics,
Microsoft,
Milk Marketing Board,
Moet & Chandon,
Muraspec, Nestle,
Norwich Union,
Pentax, Peugeot,
Pickfords Travel,

P&O Cruises,
Pioneer, Prudential,
RAC, Racal, Rothmans,
Royal Bank of Scotland,
Royal Mail, Rover,
Saga, Schloer Drinks, Silicon Graphics,
3M, Sony,
Sun Alliance.
Thorn EMI,
THUS (Scottish Telecom),
Tropicana Juices,
TSB, Visa, Volkswagen,
VSO. W H Smith, Woolwich, Wilson Sporting Goods, Xylogics, Zygon... and many, many more!

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