New award for Sefrex
The winners of the prestigious
bi-annual National Language for Export Awards
have recently been announced by UK Trade and Investment and Sefrex Ltd is
delighted to have won the Small Company Award for the East of England
region.
These awards recognise the development of an outstanding and
successful multilingual strategy within a company, leading to real export
growth of UK products and services.
For further information click
here.
Introduction
Sefrex Limited is an established Sales, Marketing and
Communications Consultancy, also working closely with
the British Chambers of Commerce and UK Trade and Investment
on the Export Communications Review Scheme.
Worldwide Bakery Associates develops and manages
international sales in the right language for
bakery producers and associated manufacturers.
After 12 years in International Sales (Smith & Nephew, British
Bakeries) Sefrex Limited was founded in 1994 by Joanne
Alexander-Sefre and Worldwide Bakery Associates Limited in 1997.
In 2003 the companies were amalgamated and from January 2004
a partnership with Bellimpex in France was formalised.
In-house languages:
English | French | Turkish | Farsi | Spanish | German | Italian
With in-house fluency in 7 languages (and ability to handle work in
all other languages), Sefrex and Worldwide Bakery Associates
offer competitively-priced international sales consultancy:
- new market entry projects
- selection of customers (we have an excellent database)
- ongoing marketing and sales support
- exhibitions
- missions
- multilingual telemarketing
- advertising and PR
Market entry projects
We specialise in introducing a company’s products to the
right person in the right market in the right language. This can
include exhibition marketing and reporting and following up a
company’s previous marketing / exhibition contacts etc.
A key service is working with clients to get all marketing materials
perfect for their destination markets.
Consultancy -
Language and communication for export
Joanne Alexander-Sefre is one of the Registered Consultants
(and the only one specialising in the food industry) for the
government-subsidised Export Communications Review. This looks
at how companies communicate in non-English speaking markets
(correspondence, advertising, websites, meetings, exhibitions,
new markets etc.)
For further details click here.
International customer account management
We already work for key manufacturers as their
international sales office.
From developing and managing international accounts to providing professional reports and
maintaining regular contact, commission is payable to us on sales
and other financial support as appropriate.
Translation management
Multilingual packaging, websites, brochures and technical
documentation are often essential for successful sales and we are
very experienced in managing the most complex projects whilst
minimising costs.
For individual ad hoc correspondence, we can deal with this
quickly and efficiently.
Sourcing products
We are asked by supermarkets, retail and foodservice distributors
and manufacturers worldwide to source all kinds of food and drink
products (with our particular expertise in the bakery sector).