The vision I have of the Web is about anything being
potentially connected with anything. It is a vision of
new freedom, and allows us to grow faster than we ever
could when we were fettered by the hierarchical classification
systems into which we bound ourselves(Tim Berners-Lee,
Tim: Weaving the Web HarperCollins, N.Y., 1999).
When the silicon chip was discovered and personal computers
became affordable, the increasing influence of this machine
seemed very likely. People began to learn elementary programming,
and the hardware and software became increasingly powerful
and miniaturised. Some of those people went on to develop
more complex skills, alongside the technological advances.
A small proportion developed operating systems and software
that eventually made them millionaires.
The second chapter of this historical story is currently
being written. It is based on the more recent development
where those powerful computers are now able to talk to
each other, all over the world, 24 hours a day, at the
touch of a few buttons.
The recent dot com collapse is probably just a temporary
setback in the evolutionary story. The origins of the
Internet were military; when its potential was suddenly
recognised, another basic human quality was spliced onto
it: the need and desire to make money. Some people have
become extremely rich, very quickly; many more have been
seriously disappointed. Yet the fundamental fact remains:
the possibilities inherent in millions of networked computers.
What are we going to do with it, and where will it lead?
Fighting, money and sex are enduring preoccupations.
The first of these interests was the reason for creating
the Internet; the second two will continue to influence
it. They will fund it, develop it and define much of its
content. If there is money to be made, people will investigate
it. Yet alongside fiscal and corporate interest, millions
of people still recognise the democratising power of being
able to create their own web presence alongside everyone
else, the enormous information resource at their fingertips,
and the power of online communication.
Some people advocate a kind of techno-idealism, believing
that the Internet will enable us to transcend many of
our physical limitations. Online communication - they
say - allows a purer interaction where biological gender
does not exist. On the other hand, you can say that computer-mediated
interaction is similar to playing a computer game: it
is not real. You can develop an apparently logical thesis
to support just about anything, and the rhetoric of the
techno-idealists may have no basis.
The dot com enthusiasm revolved around the visionary
potential of millions of networked computers. The scale
of investment reflected the strength of belief in a potential
that may still manifest. People were investing in an idea
rather than a reality, where companies were given astronomical
valuations when they were running at a loss with no foreseeable
profit. Now the misguided hyper-enthusiasm has receded,
we can evaluate the situation in a more balanced way.
Technology enables. It is an extension of human potentiality
that allows us to communicate, create and do things previously
impossible. New technology transforms society. Initially,
the Internet was no more than a military network, and
then academics used it quietly for many years to exchange
information. When the printing press was first developed,
it was used for little more than reproducing manuscripts
written by monks. Then in the sixteenth century, the printing
of Luther's Bible and Machiavelli's The Prince
helped inaugurate a religious and secular revolution that
helped shape the modern world.
At a later time, the railway transformed economics and
society. Warfare and industry were dramatically different;
much bigger wars could be fought and factories could supply
them at an unprecedented rate. People began to travel
for pleasure, as distant places were available in hours
rather than days. The pace of life was sped up and a new
kind of social awareness began to develop: of different
people in different parts of the country. The parallels
with the current information revolution are obvious.
Fighting is linked to technology, as a primordial tension
underlying all civilised life. Nations and societies are
carved out across the world, with resistance from divergent
interests. We have to assert ourselves against unsympathetic
forces as a fact of human survival.
Technology enables increasingly efficient fighting, and
it allows greater access to and experience of sex. Photographic
technology was greatly assisted when people quickly recognised
its voyeuristic and pornographic potential. The largest
volume of web content today is sex related, and it is
the most frequently searched for material. Public concern
for this aspect of the Internet derives from its easy
accessibility, and the more depraved or illegal activities.
The Internet reflects multifarious life. As Berners-Lee
says:
The dream behind the Web is of a common information
space in which we communicate by sharing information.
Its universality is essential: the fact that a hypertext
link can point to anything, be it personal, local or global,
be it draft or highly polished. There was a second part
of the dream, too, dependent on the Web being so generally
used that it became a realistic mirror (or in fact the
primary embodiment) of the ways in which we work and play
and socialize. That was that once the state of our interactions
was on line, we could then use computers to help us analyse
it, make sense of what we are doing, where we individually
fit in, and how we can better work together. (http://www.w3.org/People/Berners-Lee/ShortHistory.html)
The question remains: where does this leave us, and what
will the future be? Techno-idealists will continue to
interpret the Internet in quasi-religious terms, as a
contemporary version of transcendent space, equivalent
to notions of incorporeal spirit. And yet the Internet
may be, in a philosophical sense, a metaphor than a reality.
The techno-developers recognise that communication tools
can creae a higher form of accessibility and remote access.
Tim Berners-Lee calls this the semantic web.
Fibre-optic technology will increase, enabling fast data
transfer so film can be streamed with no loss of quality.
The desktop computer will become a small cinema screen.
The movie industry are trying to find legislative and
technological means to prevent this from happening, just
as the music industry did with the MP3 format.
Hundreds of years ago, music makers travelled the road
making a living, and most of their work was never recorded.
Then people wanted to make a record of it so others could
enjoy it, initially with musical notation. The music industry
does no more than this: makes a record of the music. Not
content with this and seeking even more revenue at lower
cost, now it manufactures its own bands to produce characteristically
bland music. While some singers are undoubtedly skilled
and intriguing people, they are not brain surgeons saving
lives or international negotiators preventing war. The
wealth of this industry is disproportionate to its real
value. When the CD was first introduced, we were told
the price would fall as productions costs fell. It never
happened; CDs have risen in price alongside other consumer
goods.
I like to think there are inherent balancing mechanisms
in human affairs, like the homeostatic operations within
the body. Internet and Internet-related technologies will
continue to develop, making some people extremely rich.
Other people will use the technology to build on post-60s
values: a world characterised by democracy rather than
political advantage, human value rather than corporate
control. Perhaps the Internet is, as writer Victor Hugo
once said: "an idea whose time has come".