Kaballa/Information (3)
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In the 1980s many critics described one of the key effects of ‘postmodernism’ as that of spatialisation – privileging space over time, flattening historical time, refusing grand narratives. Computer media, which evolved during the same decade, accomplished this spatialisation quite literally. It replaced sequential storage with random-access storage; hierarchical organisation of information with a flattened hypertext; psychological movement of narrative in novels and cinema with physical movement through space, as witnessed by endless computer animated fly-throughs or computer games such as Myst, Doom and countless others. In short, time became a flat image or a landscape, something to look at or navigate through. If there is a new rhetoric or aesthetic possibility here, it may have less to do with the ordering of time by a writer or an orator, and more to do with spatial wandering (Manovich 2001: 78).

In my three articles, I have suggested there are more philosophical ways of understanding ‘information management’, referring to the kabbalistic tree of life. Information management, it seems to me, is a term that is not confined to navigating business data or projecting profit and loss forecasts. The tree of life is usually construed in religious i.e. Judaic terms. But if we accept the premise of a ‘spatial model’ to represent information management, it is easy to interpret the diagram in a wider sense. Essentially the tree of life expresses universal principles and a cognitive strategy, where each of the ten centres signifies – amongst other things - the dynamic stages of a creative process. The top centre is the originating impulse, the bottom shows its final completion in material form. In between, the process passes through stages of expansion, contraction, adjustment and progressive materialisation.

In The Territorial Imperative, Robert Ardrey (1966: 89) noted that defending territory gives occupants a new source of strength. Spatial positioning gives the defender a psychic advantage in confrontational situations, especially between members of similar animal species. A few years ago, the Chinese art of feng shui was fashionable. It was a short-lived trend but it remains a widely practiced art if not in the West, then certainly in the East. Underneath the fanciful and superstitious appearance feng shui is based on strategic psychological principles, which are not articulated in traditional explanations. If we put aside the romantic oriental symbolism and the naive formulas, the philosophy is this: taking responsibility for surrounding environments and linking them to personal psychology is empowering. Feng shui is a spatial philosophy expressed in symbolic behavioural terms. Animals have a natural feng shui sense when they position themselves in the environment to gain strategic power. They locate their nests, lairs, breeding and hunting grounds in the most favourable way, according to the physical and ecological terrain. The same principle applies at a psychological level. We have greater facility and purpose when we are aligned with a ‘bigger picture’, when our psychological terrain encompasses important issues and objectives. We call this a life which has ‘meaning’. We use the word ‘perspective’ as a metaphor referring to psychological orientation; spatial cognition is an old concept, now realised in both digital and information strategies.

Organising information in terms of patterns facilitates greater understanding and predictive power. We compare, contrast and perceive new relationships. We are more favourably oriented in a cognitive environment. This spatial strategy is increasingly evident in academic and business situations, and is both paralleled and informed by technological developments. For example, Windows ME and XP feature a system-restore feature where you can rewind your computer to how it was before you were having problems or had inadvertently lost or damaged some work. This control is achieved by software which operates at a meta-level, monitoring file integrity and recording all modifications in such a way that prior document versions or the entire hard drive can be restored. Apart from the constant X factor – that millions of lines of code is not reliable – the document/system restore facility is extremely useful. It provides a new level of emergency security by taking snapshots of the code at periodic and sequential stages, and it is based on the principle of general pattern recognition i.e. spatial strategy. Princeton University are running a project (http://noosphere.princeton.edu) with a similar logic: we may be able to identify patterns in global consciousness. In both cases, a cognitive strategy is realised through the digital medium. The first concerns local PC operations (which presumably could be extended to an intranet), and the second concerns the distributed cognition that we spatialise as ‘cyberspace’.

In our information age, meta-cognitive strategies are an essential method of managing and organising enormous volumes of data. These strategies or not ‘new’ so much as the discovery and implementation of pre-existing possibilities. That is, as civilisation becomes increasingly complex and characterised as information exchange, we draw on latent psychological resources to organise and manage it. Acquiring and controlling space is related to power; this used to be a matter of physical territory, now it also concerns mental space. Whether physical or mental, the same principle applies: the more space I own and the more strategically I use it, the more power I have. Spatial strategies apply in the physical and intellectual realm; the digital realm mediates between the two, based as it is on abstract thinking materialised in electromagnetic, transistorised form.

In The Language of New Media Lev Manovich (2001: 20) suggests new media and digital technology are characterised by five factors:

1. Numerical Representation
2. Modularity
3. Automation
4. Variability
5. Transcoding

These five factors describe the realm of digital architecture; they are also cognitive strategies. First, all information can be represented mathematically. Second, the data is most efficiently organised in modular terms, which usually means a database. Third, the data can be manipulated using algorithmic and pattern based operations. Fourth, digitised information arranged in a database allows us to separate form from content, so the new media object is not fixed but variable. And fifth, ‘transcoding’ is where something is translated into another format: “cultural categories and concepts are substituted, on the level of meaning and/or language, by new ones that derive from the computer’s ontology, epistemology and pragmatics” (Manovich 2001: 47). These characteristics also apply to the tree of life which has mathematical correspondences, shows the modular stages of any process, allows for general pattern recognition thus (conceptual) automation, is dynamic and changeable, and provides a template for philosophical understanding.

In these three articles I have explored wider implications of the term ‘information management’, suggesting that it is both an old science, and one that is not confined to business. I especially highlight the growing prevalence of spatial thinking in relation to general strategy, cognition, and digital media.

References

Ardrey, Robert (1966) The Territorial Imperative
Manovich, Lev (2001) The Language of New Media

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This article (3 of 3) first appeared in Content Managment Focus