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Optimize Your Page For Certain Keywords
Targeting for a certain keyword is simply a matter of keyword density. Lets say you have a page based on seo tips, If that page does not contain "seo tips" a certain amount of times, it is not targeting that keyword. This is a term named Keyword Density
It is Important to Incorporate your keyword into the page as many times as possible, but still maintain a user friendly content. It is plain stupidity to just stock the page with the one keyword, as this is not user friendly and is likely to turn many visitors away. You also risk a banning from the Search Engines.
It is important to have a good keyword density of around 10 - 15 % of your page content. This Implies that 15 out of every 100 words is your target keyword. It is very important to incorporate these target keywords into the topic.