"Bournville Deeply Dark is a new chocolate experience: intensely chocolaty without being bitter and so smooth it melts in your mouth, ever so slowly. It's also rich on cocoa - a natural source of antioxidants. So you can be sure of your getting the best Bournville taste, It's good. It's just really good chocolate"

The important bit - It's not bitter.

Sorry, ate the
sample before I
could photograph it!