In the world of food...
  Occasional postings on the complex
  world of food supply chains



Do they know its Christmas? 17th Dec 08, by Rose Bridger
No. Cats, dogs and other pets are wonderful and intelligent in their own way, but they don't share our anticipation of the imminent Christmas celebrations, nor are they hankering after a load of new stuff. But the pet food aisles in the supermarkets, the pet food stores in the retail parks and the online pet stores are groaning with seasonal products for all kinds of pets.

So many things we associate with Christmas have been turned into products that are, purportedly, for pets, but will only really entertain their owners. For cats and dogs, there are advent calendars, Christmas tree ornaments, edible Christmas cards and plastic Chistmas stockings containing food treats and toys. Dogs may also receive plastic toys in the shape of crackers, Santa shaped chocolates, and 'crunchy snowballs' made of white chocolate. Product marketing is even aimed at owners of small mammals and there is a special stocking for hamsters, with chocolate drops.

There is a proliferation of 'turkey flavour' versions of established pet food products. But they can contain as little as 4 per cent turkey. Most domestic cats are smaller than today's factory farmed turkeys so would be unlikley to hunt one down, and it would not be a natural food choice for most dogs either. The seasonal ranges are packed with confectionary that won't help the pet obesity epidemic. A lot of the Christmas products for pets seem to be an opportunity to wrap up established lines in another layer of plastic. We often say that children play more with the packaging than the toys we buy them, so maybe at least the pets might have fun with that for a bit.




Why pay more? 6th Oct 08, by Rose Bridger
Many kinds of fruit juice are on special offer in the supermarkets. I went to Sainsbury's and bought two kinds of own brand orange and apple juice. The 'pure' juice is made from concentrate, which means the juice has been boiled to reduce its water content, then with water re-added to dilute it, are on offer at 3 for £2.25, 98p per litre. The 'pressed' apple and 'squeezed' orange juice, which are not made from concentrate, are on offer at 3 for £4, £1.45 per litre, over 50 per cent more.

We often have to pay more for less processed food. For example, Sainsbury's own brand 'olive oil' made from a mixture of virgin and refined olive oil is £3.45 for one litre, with a litre of 'extra virgin olive oil' costing nearly a third as much again at £4.48. The processing for the extra virgin oil is vaguely described as 'extracted by modern methods' and 'solely by mechanical means'. The additional processing for the 'refined' oil in the cheaper product is not specified but typically includes high temperatures and chemical processes to extract the oil. I understand that processing extends the product's shelf life, and makes money for firms and factories along the supply chain. But, still. Why do we have to pay the food industry NOT to do things to our food?



GM and the global food crisis 24th July 08, by Rose Bridger
The global food crisis has led to calls for more genetically modified crops to increase yields and adapt to climate change. Friends of the Earth's report Who Benefits From GM Crops? casts doubt on the benefits of GM, assessing the impact of development of the four key GM crops - soya, maize, cotton and canola (rapeseed). Published in January 2008 it documents a rise in pesticide use, weeds with increased pesticide resistance, market concentration with fewer seed suppliers and crop producers, contamination of non-GM crops and conflicts between small farmers and biotech companies. The report concludes that no GM crop has brought sustained increase in yields, enhanced nutritional value or improved tolerance to drought and high salt levels that would enable crop production in these conditions.

More info on GM - GeneWatch UK looks at the ethics and risks of genetic engineering and is critical of the overemphasis on purported genetic explanations and solutions compared to underlying social, economic and environmental issues. The September 2008 edition of the Food Ethics Council magazine will look at the lessons learned from GM over the past decade. Book on GM foods include GM Food: A Short Guide for the Confused by Andy Rees and Don't Worry, it's Safe to Eat by Andy Rowell. I've made up some GM monstrosities, along with some marketing ideas (see images - right). Who knows, they could be commercially viable. But apparently you can only register intellectual property rights with knowledge of how it would actually be made, and fortunately the leap from clip art to test tube looks unlikely...



If cats went shopping 19th May 08, by Rose Bridger
Not so long ago, the family cat just got tins of pretty basic food and a cat flap. Now there are vast superstores and online emporia bursting with all kinds of products for moggies. A lot of it is marketed as both 'natural' and like fancy human-style food. There are roasts, patés and terrines. I've never heard of some of the dishes, like Active Life's 'Fricassee' range. Apparently, a fricassee is pieces of meat stewed in a gravy made from meat dripping, flour and milk or cream. I wondered if the Whiskas 'cat milk' cartons were milk from cats, maybe for kittens? But no, it's cow's milk with reduced lactose. I can't imagine a cat suckling a cow, or hunting one down to cook up a 'beef and liver fricasse'. Meanwhile, next door's cat is supplementing her diet with wild animals from the garden. So here's my (terrible) drawing of what cats might like, if it was processed, packaged and available in the pet food superstore. The urban bird population is being decimated by cats, but if less land was given to growing feed for livestock, and less animal produce was fed to pets, there'd be more space for all kinds of creatures.

Where are all the flowers from? 6th Oct 07, by Rose Bridger
The labels on the cut flowers and living plants in the UK are detailed like never before. In the supermarkets, British grown flowers are highlighted with the country of origin, maybe with a flag. The rest do not generally have country of origin on the label. Work by many non-governmental organisations has raised serious concerns over working conditions for some of the workers in supplying countries. A recent conference organised by Women Working Worldwide 'The Real Cost of Fruit and Veg? Strategies to improve women's working conditions in African horticulture' included speakers from representatives of women working on flower and vegetable farms in Kenya, Uganda, Tanzania and Zambia. It is striking that while the supermarket flowers may have a guaranteed shelf-life of 5-14 days or more, some of the workers on the flower farms may be casuals with no contract of employment, and sometimes expected to work long hours of overtime with last minute orders coming in. The labels might include sachets of flower food and feeding instructions, but for some flower farm workers wages as low as a dollar a day are inadequate for even a single person's basic needs, and they may not have access to fresh drinking water or a balanced diet in the workplace. Some of the lily labels warn that the pollen may be harmful to cats, or stain furniture. There are far more serious problems for flower farm workers, for whom exposure to pesticides is still widepread, with many instances of inadequate protective clothing and workers entering fields and greenhouses without an adequate period after spraying because of pressure to meet production targets. Initiatives to improve working conditions and information for customers include Flower Label Programme and Fair Flowers Fair Plants.

Food trade flows 9th Jan 07, by Rose Bridger
The United Nations Food and Agriculture Organisation online statistics offer insights into trade flows of food and agricultural produce around the world. Data covering import and exports are published annually, and can be searched by country and by commodity. 2004's statistics show that Britain is a major importer of many foods which thrive locally, for example being the world's biggest importer of cauliflower and mushrooms by quantity and cost, the world's 2nd biggest importer of apples by quantity (3rd by cost), and ranking 1st by cost and 2nd by quantity for plum imports. Britain's top export by value is distilled alcoholic beverages at $7,324,475, followed by cigarettes at $1,165,265 making it the world's biggest cigarette exporter. Food swaps of the same produce include importing 342,775 million tonnes of chicken meat whilst exporting 189,575mt, and topping the world ice-cream imports with 89,346 million tonnes while exporting 51,272 mt. The UK is the world's biggest spender on butter at $532,922 whilst simultaneously exporting $108,146 worth. A lot of the produce is just passing through and Britain is in the top 20 exporters of many foods not produced in the country, such as coconuts, kiwi-fruit and avocados. The data includes quantities and values which can indicate where money is made in the value chain. Britains' 17th largest export by value is tea, a ranking of fifth in the world, selling at a cost up to ten times higher than some producing countries like Uganda. Britain ranks at or near the top of the tables for imports, and also highly for exports, of many types of processed foods including pet food, infant food and various types of prepared foods. Defra's Food Security and the UK paper published in 2006 shows that of £23.3 billion of British imports, unprocessed foods account for £4.6bn, with £10.7bn lightly processed and £8.0bn highly processed.

Pampered pets 31st Oct 06, by Rose Bridger
The biggest growth in the UK's £1.5 billion pet food market is super-premium brands at 27%. Life-stage products for young, adolescent, mature and older pets are particularly popular, as well as products for pregnant, nursing or recently neutered pets, products for specific breeds like Siamese or Persian cats and 'lifestyle' products including for active, 'not getting out much', working and show animals. Market segementation has yet another dimension with products for the growing number of pets with the same diet related health problems as many of their owners, including diabetes, obesity, arthritis, kidney problems, sensitive skin or digestion. A great many other products claim specific health benefits including immune system boosting, bone or muscle building and relief from hairballs. Estimates of obesity levels vary widely but a RSPCA survey found that 76% of UK vets have set up obesity clinics. Treatments like hydrotherapy for joints strained by overweight are popular, and a 'petometers' have been launched so owners can measure the number of steps their pets take each day. Many products reflect human diets and eating patterns, like starters, desserts, sauces, snacks, treats, 'fun foods', a huge range of supplements such as probiotics, prebiotics and ingredients unlikely to feature in the animals' natural diet like blueberries and spirulina in products for cats. There can be a wide disparity between the marketing and the reality of what's in pet food which is mainly by-products for human food chain, a product need only contain 4% of the ingredient like 'chicken' highlighted on the label, and may largely consist of 'derivatives'. Sources of info about pet food include Uncaged in the UK and Animal Protection Institute in the US.

Some good news 17th Aug 06, by Rose Bridger
There is a lot of bad news about food in the UK, but maybe being a leader in negative trends, such as diet related health problems and loss of productive base, can help to see the way things could be heading and turn a corner:
The UK is the world's biggest market for fair trade goods, which includes food and drink products such as chocolate, nuts, tea and coffee. In the year up to March 06 the UK market grew by 40% to a total of £2million (Fair Trade Foundation)
The UK is the European Union's 3rd biggest for organic food, after Germany and Italy, with sales now totaling almost £1.6billion, a 30% increase in just one year (Soil Association, press release July 06)
Starting in 1997 with just 1 farmers market in Bath, there are now 550 in the UK, and the number of farm shops has increased to 5,000. The direct sales market is worth over £2billion (FARMA Sector Briefing on Farmers Markets, June 06)
Purchasing of fresh produce is increasing, with data from TNS Worldpanel showing a 4% increase in the volume of veg consumption, and 5% for fruit, over a period of just one year to April 06.

Veneer of diversity 11th Aug 06, by Rose Bridger
While there is a proliferation of food products, a small number of ingredients, or derivatives, often appear high up on the ingredients list - wheat, corn and sugar derivatives and unspecified 'vegetable oil':
Just three plants, wheat, corn and rice, account for 2/3 of world agriculture (Richard Manning 2004, Against the Grain: how agriculture has hijacked civilization, North Point Press)
90% of the calories from cereals eaten in the UK are from wheat (Van de Weyer, Courtney 2006, Changing Diets, Changing Minds, Sustain)
15 species account for 90% of global livestock production (FAO - Food and Agriculture Organisation of the United Nations)
The area of land occupied by palm oil plantations has doubled in the past ten years (Palm oil, the survival of the orang-utan and UK company law reform, Friends of the Earth briefing, May 2006, FoE)
Palm plantations are generally grown on land cleared of tropical forests, and are heavily reliant on fertiliser and pesticide inputs. The Indonesian government plans to build the world's biggest palm plantatin of 3 million hectares in Borneo (GRAIN, June 2006, Sustainable Monoculture, No thanks! www.grain.org)
Palm oil plantations are projected to account for 23% of world oils and fats consumption by 2016-2020, with 44% of the production concentrated in Indonesia, and 37.7% in Malaysia. Between 1980 and 1999 production of palm oil increased 4.5 times. (Teoh Cheng Hai, Nov 200, Land use and the palm oil industry in Malaysia: Abridged report produced for the WWF Forest Information System Database)

World's cows weigh more than people 2nd April 06, by Rose Bridger 
The combined weight of cattle on earth exceeds that of humans. In the US there are 2 cows for every 5 people.
Global meat production has increased more than fivefold since 1950. (State of the World 2006: China and India Hold World in Balance, Worldwatch Institute)
If present trends of the growth in meat consumption continue, the world's livestock will be consuming enough grain to feed 4 billion people (Colin Tudge, 2004 So Shall We Reap, Penguin)
The efficiency of the conversion of animal feed into food for human conusmption varies, e.g. for beef it is often cited at about 15% but has been calculated to be as low as 2.5%
One third of the world's population, that's about 2 billion people, subsists on one dollar per day. The EU subsidises each cow by two dollars per day.
Milk yields have doubled over the past fifty years. A cow's natural lifespan is around 20 years, but most modern dairy cows are slaughtered at around 5 years old as they are worn out by the pressure to produce more milk (The Global benefits of Eating Less Meat, 2004 Compassion in World Farming).

UK water market - don't bottle it up  21st Feb 06, by Rose Bridger 
Between 1999 and 2004 the proportion of UK adults buying bottled water increased from one third to over 50%, it is the fastest growing sector of the soft drinks market, with UK consumers drinking more than 2 billion litres per year. Most of this is packaged in plastic, and of the 10% of the packaging which is recycled,more than half is shipped to countries such as China for processing (Jonathan Richards, The Times, 18th Feb 06). New entrants to the UK bottled water market include flavoured waters targeted at specific consumer groups with 'nutraceuticals' such as soluble fibre and prebiotics added, plus a bottled water specifically for cooking, originating from a 200 metres deep spring in Japan (source, The Grocer magazine, 4th Feb 06). Rapid growth of the bottled water industry has resulted in water shortages, such as in India with more than 50 villages affected by bottling of Coca-Cola's Dasani brand. About 40% of bottled water originates from tap water, yet can cost up to 10,000 times more. (Source 'Bottled Water: Pouring Resources Down the Drain' by Emily Arnold, Earth Policy Institute, Feb 06). Recent grants of public funding by WRAP (Waste & Resources Action Programme) to specific companies include £145,000 Coca-Cola to develop lighter and more recyclable packaging. About a fifth of the world's people do not have acess to safe, adequate drinking water.

UK wastes most food 24th Jan 06, by Rose Bridger
Research by The Guardian newspaper, BBC's Costing the Earth programme and C-Tech Innovation indicates that the UK wastes more food than any other country, at every stage of the supply chain from farm to plate with the food sector accounting for about one third of UK waste. Up to 40% of food grown can be lost as it does not meet retailers' rigid specifications and supply chains, and a typical household throws away 1/3 of food bought. With current trends waste will rise by 15% per decade, and less food waste is being composted due to regulatory restrictions and increasing use of packaged and processed food. Guardian article May 05

Less than 1.6% of land for fruit and veg in Yorkshire region 20th Dec 05, by Rose Bridger
In 2004, less than 1.6% of agricultural land in the Yorkshire and the Humber region was used for growing fruit and vegetables. Of 1,088,841 hectares, just 247 was used for growing fruit (just over 0.02%), and a total of 16,696 (just over 1.5%) for vegetables either in the open or under glass/plastic. The statistics for England as a whole are fruit 0.34% and vegetables 1.25%. Information from Defra Agricultural Census June 2004. The Food Standards Agency recommends that about a third of our diet should consist of fruit and vegetables.

Processed food in hospitals 15th Dec 05, by Rose Bridger

  •  Of the £300m the NHS spends on food per annum,£11m is spent on fruit and vegetable contracts (Chief Medical Officer Annual Report 2004, published by Department of Health July 05), a total of less than 4% of the expenditure.
  •  Cook-chill ready meals, which make up 26% of NHS food purchases, are a growing market (Sustainable Food and the NHS by Karen Jochelson, Sally Norwood, Sabina Hussain and Bajinder Heer - Kings Fund Nov 05). These meals and some other processed foods may contain fruit and vegetables.
  •  The manfacturing and distribution infrastructure is highly centralised with many of the ready meals suppliers manufacturing the products at a single site serving the whole UK or a wider area of Europe
  •  Most of the 72 PFI (Private Fianance Initiative) opened or under consutruction have space for storing and facilities for re-heating meals such as microwave ovens rather than full kitchens.
  •  The New Economics Foundation's evaluation for the Sustain's London Hospital Food Project showed that in two hospitals using 'regen' meals spending on the primary supplier for these meals comprised over 40% of the food budget. London Hospital Food Project
  • Supermarkets concentrate on (and in) Huddersfield
    Huddersfield, my home town, has been highlighted as a key battleground for the big 4 supermarkets - Tesco, Asda, Sainsbury and Morrisons - as they have a similar market share in the area. These big 4 supermarket chains have 80% of the UK grocery market, and in Huddersfield even more at 89%, leaving just 11% for independent grocery stores and smaller chains. Other towns highlighted as supermarket battlegrounds are Edinburgh, Stockport, Basingstoke and Weston-super-Mare.
    Source - The Grocer magazine 22nd Oct 05 The Grocer magazine

    Where do all the British blackcurrants go?
    95% of all the blackcurrants grown in Britain go into Ribena. Source - Ribena's current TV and web advert Oct 05. Lots of info about British blackcurrants from the Blackcurrant Foundation.

    Brazilian beef - supply chain slavery
    In the first half of this year the amount of beef imported to the UK from Brazil increased by 70% to 34,000 tonnes. The International Labour Organisation estimates that over 25,000 people are working in Brazilian beef production in slave conditions. Beef production in Brazil is also a major factor in deforestation.
    Source - 'The price of cheap beef: disease, deforestation, slavery and murder' George Monbiot, the Guardian 18th Oct 05

    UK food self-sufficiency down 10% in 10 years
    Between 1993-5 and 2004 UK self sufficiency in food reduced from 73.7% to 63.4%
    Source - Defra Agricultural Quick Statistics

     

     

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