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Summary:

DO utilise all available space.
DO make use of white space.
DO limit page length.

Elaboration:

Don't waste space!: Make as much use of the available screen area as possible.
But, space can be your friend.: Consider your usage of 'white space'.
Limit your page size.: Do not make your pages too long, readers will not want to scroll down unless you have their interest and they may abort if your page takes too long to download.