The history and foundations 1997-2007 (Richard Jarvis)  
The Making of Jarvis  1997-1998  

The name..
It was sitting in a classroom at Wingfield Primary in 1997, staring at the chalkboard whilst one of my classmates Grant, had the desks arranged as an office and held interviews, that my hidden passion of setting up and running a business were first founded. I was about 9 years old at the time and it was something once my mind was open to, I just had to do it. First I had to think of a name of this planned business. After a while of thinking I decided that the only idea I liked was to name it after my surname (Jarvis).


THE LOGO.. Next it was time to think of and design a logo. My initial thoughts was to use my signature but wasn't sure how to spark it up and whack it into a logo. So I started drawing some quick rough sketches. At the time my signature was joined up with the 's' having a tail. However over the years I have signed many things and the signature has become more complex although relatively the same. My favourite colour at the time and still is to this day is red, so that was the colour scheme sorted. White was chosen for the signature as for it was the colour that showed up best on red. Eventually after a night out I grabbed my sketchpad and felt tips and got drawing with an idea that the logo would be a red bubble cloud with the signature positioned in the middle of it.

The image above is the very first drawing of the Jarvis Bubble logo drawn in 1997.

 

Jarvis was founded in late 1997 by myself Richard W B Jarvis. We started by providing essential community services in the Kidbrooke FERRIER ESTATE SE3 area, (South East London), along with Grant Anderson as Head Manager and many others. These services included things such as 'window washing' Graffiti removing' 'drain unblocking'. All of this was done for free with our team of volunteer staff which reached into the double figures. Each week the windows of stair wells in the selected tower blocks were cleaned. Our team (including myself) cleaned thousands of windows each week. Some members wore our '1997 RED BUBBLE' uniform and others wore our fluorescent Jarvis workers jacket. I the Chairman and Grant the Head Manager kept in touch via short distance radio on a '49.02 - 49.89Mhz' band. Also all members had to remain in pairs whilst working. To pay for all of this, we also ran a 'car washing service' which was a private paid for service. All Jarvis members as they were known, were trained up at a specially made camp down an embankment in a hidden location. Here members also retreated after a hard days work for a bite to eat and a coffee or drink. First records of volunteer staff and small operations date back to '17 FEB 1998. Those services were stopped in 2003 as for we were nearing the end of school years and some of us needed to do our own things, other problems also got in the way. Our main detailed and overview  records date back to 18/05/98

-1999

In 1999 we took a dip in to market phases and crazes and were fairly successful in choosing products that people wanted yet undercutting the the retail mark up by a decent amount and still profit was made. This involved me going down the year room at secondary school to sell whatever was going really out of my rucksack. At the time, aliens in jelly was the hot seller and we managed to sell a version retailing £1.50 - £2.00 at just £1. The news quickly spread by word of mouth and a customer base was quickly growing. Other things that were sold included stationary, these were hot sellers and packs were sold out during the 15 minutes morning break. Our trial formula of trading was a success and we will use this as a base for future retail ventures.

-2001

Early 2001 Jarvis started up a ringtone service called 'Jarvis SMS' where help and tips on SMS were given via SMS as well as NOKIA ringtones which were charged at 40 to 50 pence. We decided to get into this market whilst it was fairly new. Jarvis was outraged at poor quality service with ringtones sounding nothing like they were described as with a charge of up to £5 plus bad catches, such as gripping people into a subscription service. Our plans were to offer a simple honest service at a fair price with added extras. In May 2001 this service was re-launched as 'Post4Tones' where people simply posted for ringtones however this service never took off and was later adapted for the J-tonez mag which was a ringtones magazine with 40 NOKIA keypress tones which was priced at 2 pounds. This service only managed to get interest from the free* giveaways in 2003 which attracted a lot of interest and visitors to Jarvis with text entries coming in thick and fast.

In December 2001 Jarvis had its first WAP site, starting the mark of Jarvis-W@P and we have grown bigger from there with a whole fleet of wapsites.  Jarvis has earned a well respected worldwide reputation on WAP for our quality services. Jarvis has worked on WAP since 2001 and have managed to keep on providing a good service for over two years with over 100,000 visitors worldwide.

The birth of free*

-2003-2004
 

 

 

 


In may 2003 I decided to make a new service for the Jarvis company which would offer and provide free things to people. This service would be one of many in the line up of services provided by Jarvis. It was also the first since our not so successful ringtones service. So it was off to the drawing board with determination to bring Jarvis back into popularity.

For about half an hour I sat down with the clipboard and biro thinking of a name, all I could think of was free, how boring. So I got my clipboard and pen and jotted down 'free', I tried to write it in different ways here's what I jotted down:
'fr33, 3ree, f33, 4f3' just like number plate writing I guess. But none of these looked right so I decided to go with the plain and simple and went with free.

Ideas for a slogan came to mind, so I jotted that down as quickly as I could. The slogan was; 'Release yourself, be free. Let go, be free. Live your live free..'. I then decided what free was going to offer, which is silly because the name said it all, we were going to offer and provide free things of course. Exactly what free things we were to offer were still at a bit of a blank. Firstly I registered the name with mopilot (a mobile portal) and started creating a site for free.

The site was ready for launch on 16th May 2003, but a few days before free was ready to launch my phone broke down. I was promised a replacement phone a day or two before free was ready to open. But it took over a month before my replacement phone arrived, so the site opened June Friday 13th 2003. During waiting for the phone I had also thought of a logo for free. It was the name free with a small star at the end.. free* is now up and running. This is the WAP url for the first site http://my.mopilot.com/free.uk free* had a 104 visitors within one month of opening. A few months after free* opened I made a sister for free*  http://my.mopilot.com/jarvis.free2. In 2004 the slogan was changed to; 'Because we like free*'. which is more catchy and simple. It was decided at first, to use the launch of free* as a revival of our ringtones service by offering free keypress tones on the site with the added commission of the J-tonez mag. Which promised for just £2, you could have over 40 keypress ringtones for you use whenever you wished them. However no one purchased the mag an it only got swarming interest from a text in promotion, this gave us a great amount of publicity. Other text in promotions were held at the same time with little interest. After then free* went on to offer downloadable polyphonic tones and images.

www.jarvis-enterprises.co.uk -2004 -2005 -2006 -2007
In May of 2004, Jarvis takes its long awaited website domain 'www.jarvis-enterprises.co.uk' originally planned to be 'www.jarvis.co.uk' however that was already taken. This marks Jarvis's approach the the World Wide Web and building and maintaining the websites has taken a lot of time. Launching and taking off on the web has been slow, but just like our wapsites which started off with a few hundred or less visitors in the early days will become the hundreds of thousands within the years ahead.

Thanks to the creation of this website, many services have been formed and tested out. The launch of Jarvis-RADIO was given a early trial run and has potential. Jarvis-Downloads has basically replaced free* and is more appealing. Jarvis-Shops, our future flagship revolutionary shopping service now has something to build on. Our desired free information service has formed as Jarvis INFO-PORT and we hope that now the first decade is coming near, that all that Jarvis has built up of that period, can then finally work and trade and start making a difference during the second decade and hopefully many more to come.

Jarvis-VISION SCREEN - April 2007
On the 2nd of April 2007, Jarvis launched a new much awaited Production/TV channel 'VISION SCREEN'. Content filmed over the past two years has been put together to create 3 videos:

* BBC Crimewatch Spoof - Christmas 2005 special
* A Tour of London 2005
* ABANDON FERRIER - The Kidbrooke Vision

The channel launched on YouTube.com and many more videos are in creation featuring London's Transport network.

 

 

SPECIAL THANKS
 
Jarvis wishes to thank.....

>Grant Anderson, Craig Cook, Danny.L., Reace Anderson, Emma James, Shane.G., Thomas Collins, Tom Aris, Garry Cohen and anyone else who volunteered to be Jarvis staff to get the foundations of the company up and running.

>The following WAPsites: Bravo one, Nick from Kobra, Polywood, Dragontones, HERBALIZER.UK, EUREKA, Webwires Place, Blade2.

>The following websites: DARKDOMAIN, who have all helped. And any other site who has had or has a link to Jarvis.
>And finally to all the people who visit Jarvis and those that leave their comments and suggestions to us.

(Above) CHAIRMAN/founder of  Jarvis-Enterprises 'Richard Jarvis' 2007

 

 

 

 

Copyright © 2007 Jarvis-Enterprises.co.uk