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| The history and foundations 1997-2007 (Richard Jarvis) | |
| The Making of Jarvis 1997-1998 | |
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The name..
The image above is the very first drawing of the Jarvis Bubble logo drawn in 1997.
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Jarvis was founded in late 1997 by myself Richard W
B Jarvis. We started by providing essential community services in the Kidbrooke
FERRIER ESTATE SE3 area,
(South East London), along with Grant Anderson as Head
Manager and many others. These services included things such as 'window
washing' Graffiti removing' 'drain unblocking'. All of this was done for
free with our team of volunteer staff which reached into the double figures.
Each week the windows of stair wells in the selected tower blocks were
cleaned. Our team (including myself) cleaned thousands of windows
each week. Some members wore our '1997 RED BUBBLE' uniform and others wore
our fluorescent Jarvis workers jacket.
-1999 In 1999 we took a dip in to market phases and crazes and were fairly successful in choosing products that people wanted yet undercutting the the retail mark up by a decent amount and still profit was made. This involved me going down the year room at secondary school to sell whatever was going really out of my rucksack. At the time, aliens in jelly was the hot seller and we managed to sell a version retailing £1.50 - £2.00 at just £1. The news quickly spread by word of mouth and a customer base was quickly growing. Other things that were sold included stationary, these were hot sellers and packs were sold out during the 15 minutes morning break. Our trial formula of trading was a success and we will use this as a base for future retail ventures.
-2001 Early 2001 Jarvis started up a ringtone service called 'Jarvis SMS' where help and tips on SMS were given via SMS as well as NOKIA ringtones which were charged at 40 to 50 pence. We decided to get into this market whilst it was fairly new. Jarvis was outraged at poor quality service with ringtones sounding nothing like they were described as with a charge of up to £5 plus bad catches, such as gripping people into a subscription service. Our plans were to offer a simple honest service at a fair price with added extras. In May 2001 this service was re-launched as 'Post4Tones' where people simply posted for ringtones however this service never took off and was later adapted for the J-tonez mag which was a ringtones magazine with 40 NOKIA keypress tones which was priced at 2 pounds. This service only managed to get interest from the free* giveaways in 2003 which attracted a lot of interest and visitors to Jarvis with text entries coming in thick and fast. In December 2001 Jarvis had its first WAP site, starting the mark of Jarvis-W@P and we have grown bigger from there with a whole fleet of wapsites. Jarvis has earned a well respected worldwide reputation on WAP for our quality services. Jarvis has worked on WAP since 2001 and have managed to keep on providing a good service for over two years with over 100,000 visitors worldwide.
The birth of free*
-2003-2004
For about half an hour I sat down with the clipboard and biro thinking of a name, all I could think
of was free, how boring. So I got my clipboard and pen and jotted down 'free',
I tried to write it in different ways here's what I jotted down: Ideas for a slogan came to mind, so I jotted that down as quickly as I could. The slogan was; 'Release yourself, be free. Let go, be free. Live your live free..'. I then decided what free was going to offer, which is silly because the name said it all, we were going to offer and provide free things of course. Exactly what free things we were to offer were still at a bit of a blank. Firstly I registered the name with mopilot (a mobile portal) and started creating a site for free. The site was ready for launch on 16th May 2003, but a few days before free was ready to launch my phone broke down. I was promised a replacement phone a day or two before free was ready to open. But it took over a month before my replacement phone arrived, so the site opened June Friday 13th 2003. During waiting for the phone I had also thought of a logo for free. It was the name free with a small star at the end.. free* is now up and running. This is the WAP url for the first site http://my.mopilot.com/free.uk free* had a 104 visitors within one month of opening. A few months after free* opened I made a sister for free* http://my.mopilot.com/jarvis.free2. In 2004 the slogan was changed to; 'Because we like free*'. which is more catchy and simple. It was decided at first, to use the launch of free* as a revival of our ringtones service by offering free keypress tones on the site with the added commission of the J-tonez mag. Which promised for just £2, you could have over 40 keypress ringtones for you use whenever you wished them. However no one purchased the mag an it only got swarming interest from a text in promotion, this gave us a great amount of publicity. Other text in promotions were held at the same time with little interest. After then free* went on to offer downloadable polyphonic tones and images.
www.jarvis-enterprises.co.uk
-2004 -2005 -2006
-2007 Thanks to the creation of this website, many services have been formed and tested out. The launch of Jarvis-RADIO was given a early trial run and has potential. Jarvis-Downloads has basically replaced free* and is more appealing. Jarvis-Shops, our future flagship revolutionary shopping service now has something to build on. Our desired free information service has formed as Jarvis INFO-PORT and we hope that now the first decade is coming near, that all that Jarvis has built up of that period, can then finally work and trade and start making a difference during the second decade and hopefully many more to come.
* BBC
Crimewatch Spoof - Christmas 2005 special The channel launched on YouTube.com and many more videos are in creation featuring London's Transport network.
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SPECIAL THANKS
Jarvis wishes to thank.....
>Grant Anderson, Craig Cook, Danny.L., Reace Anderson, Emma James, Shane.G., Thomas Collins, Tom Aris, Garry Cohen and anyone else who volunteered to be Jarvis staff to get the foundations of the company up and running. >The following WAPsites: Bravo one, Nick from Kobra, Polywood, Dragontones, HERBALIZER.UK, EUREKA, Webwires Place, Blade2.
>The following
websites: DARKDOMAIN, who have all
helped. And any other site who has had or has a link to Jarvis.
(Above) CHAIRMAN/founder of Jarvis-Enterprises 'Richard Jarvis' 2007
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Copyright © 2007 Jarvis-Enterprises.co.uk