Slack's First Law of IT: People always underestimate what the technology can do, and always overestimate what other people are prepared to pay for that capability.
Slack's Second Law of IT: No technical decision is ever taken for technical reasons. Financial and political considerations always take priority.
Slack's Third Law of IT: There are some things that are important even if you, personally, are not good at them. There are some things that are unimportant even if you are good at them. Note: Occasionally, one has to remind the team and the end users that this also applies to them, since there is a natural human tendency to perceive one's own skills and interests as the most important aspect of any project.
Slack's Fourth Law of IT: In scientific experiments and science fiction, only one variable at a time is changed. In the real world, all of them change at once, including some that you didn't think were variables.