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Hot Copywriting Tips to Help You
Web surfers are an impatient lot. If your site doesn't load in ten seconds, or if it doesn't grab them ... Write to Sell!
KAPOW!
... then it's click, click, back to the search engine and on to the next site. Make sure you get their attention - use these hot copywriting tips to design a site that sells.
KISS - Keep It Simple, Stupid!
The No.1 rule of web design. Break up text into paragraphs of 3 or 4 lines. Don't cram too many words into each line. Use punchy headlines to let your customer know what's coming.What's In It For Me?
Get inside your customers minds. Think about what THEY want, not what you want. For every 'me' or 'I' in your text, make sure you use at least ten 'you's. Don't make your site like one huge advert, offer some real content for your customers. Gain their trust, treat them like a friend, and they'll be more open to buying.Learn From Experience
Take advice from the experts, and learn from their mistakes. There's tons of good advice on copywriting in Make Your Site Sell - read it, and use it to perfect your site. Too much knowledge is never a bad thing!A Picture Tells a Thousand Words ...
But takes an age to load! Graphic-heavy sites may look good but lose more customers than they gain, simply by taking too long to download. Use graphics sparingly, make them as small as possible, and use your copywriting skills to paint the bigger picture.Return of the Navigator
Don't let your customers get lost. Make your site easy to navigate. Include a site map, or a navigation bar. Tell them exactly where they are, at every stage of the way. Use arrow buttons to gently push them to the areas you most want them to see.Make it Personal - and for Everyone
Although millions can access your site, it's normally read by only one person at a time. Use this to your advantage - speak to your visitors on a one-to-one basis. But never forget - the whole world is your customer. Make your site easy to understand wherever someone may live. Try not to use local phrases, and NEVER use offensive language - it just isn't clever.Polished to Perfection
Your web site may be the only contact point for your customers. Early impressions last. Follow the examples of the best copywriters and check and double check your grammar and spelling to make sure you present a professional image. Or enlist in the services of a good copyeditor.Change, and Change Again
One advantage of the web is it's cheap to experiment. Try out new ideas. If they don't work, try something else. A good site is never finished. Keep improving and adding. Your customers will appreciate the effort.Try applying these simple techniques to your web site. You'll find that people enjoy their visit and stay longer - and happy customers lead to bigger sales!
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