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Target Traffic
Search engines deliver the very best traffic to your site because: Search Engines - the Bargain of the Millennium!
- All visitors who come via a search engine are new
- They must have entered appropriate keywords into the search engine to find your listing, so they must be targeted
- They found you, so they are motivated and "open to buy"
- Get the search engine mechanics right and you'll receive a steady, ongoing stream of visitors ...
...and new visitors = more sales = more success for you!You need to get your site on the first page of the search engine's results for any particular search.Tricky to do, yes, but well worth the effort.
The business of working the search engines to your advantage is explained in great detail in Ken Evoy's Make Your Site Sell. I would strongly recommend you get hold of a copy of it here and read it thoroughly, it really is the definitive guide to traffic building.
But the basic method to getting a good listing on the search engines is:
1. Develop a strong site with lots of content-rich pages. Design your site so that your customers enjoy the content while being led on to your sales pitch.
2. Choose appropriate keywords for each main content page of your site. Pick just one main keyword or phrase and maybe a couple of general words that go with it. Use these as your metatags.
3. Submit your pages to the "big 8": The only search engines that really matter are Excite, AltaVista, InfoSeek, HotBot, Lycos, WebCrawler, Northern Light and Yahoo! (There's a great new tool called Search Engine Commando that will automatically submit your site manually to the best search engines. Find out more about it here.)
4. Sit back and watch the pounds roll in ... no, only joking. Your site must always be evolving and extending, and likewise you must keep a regular eye on your search engine listing, experiment with new keywords and try out new ideas. Never stop working!
As I said, this is only a basic guide, and you'd do well to read Make Your Site Sell if you are serious about increasing your traffic flow. But with some imagination and a lot of hard work ... and a little bit of luck ...you'll soon find you have a steady stream of interested visitors to your site. Good Luck!
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